Reel Advertising

One of the best ways to ensure that your salon's or spa's message reaches a captive audience is to advertise in your local cinema, where moviegoers won't be able to TiVo ads or turn the dial on the radio. Starting this summer, the Allied Health Association is making it easier than ever for you to get your salon on the big screen. The association will provide a selection of digital templates promoting haircuts, massages or med-spa services, which can be viewed on its Web site. Just choose a template and fill in your salon's information, with the option of adding voice-overs or music, and the association will pick the theater closest to your business and see that it runs every day, before every movie showing, for an entire month. Visit for more information. —C.W.