Repêchage CEO and Founder Lydia Sarfati welcomed guests to this year’s 18th Annual International Conference and introduced them to the highlight of this year’s Conference: the NEW! Repêchage Fusion Express Bar and Spa Masks with Nutriceutical Organic Actives. This new professional treatment from Repêchage is a restorative, relaxing facial treatment that provides real nutritive benefits to the skin while stimulating the senses. “This treatment provides the best ingredients from the land and the sea,” says Sarfati, “We are using our renowned seaweed-based mask and infusing it with ingredients culled from the culinary world that have true benefits for the skin.” Repêchage Fusion Express Bar and Spa Masks with Nutriceutical Organic Actives utilize Repêchage’s renowned Laminaria digitata seaweed, as well as aloe vera, orange water, coconut oil, and acai berry. These ingredients are combined with organic flavor actives of chocolate, matcha (green tea), mixed berries (blueberry, strawberry, and beet root) and vanilla and pumpkin actives to create the four Fusion Facials: Chocofina Fusion, Matchafina Fusion, Berryfina Fusion, and Vanillafina Fusion.
As noted in Sarfati’s presentation this new facial is the ideal treatment for young clients, who need time away from their TVs, cell phones and over-consumed digital life. As Sarfati discussed, clients as young as 7 are experiencing stress and anxiety, making a facial, massage, and trip to the spa a healthy, natural and therapeutic outlet for them. On this same notion, Sarfati pointed out that it’s never too early to start good skin care habits - just as proper diet and lifestyle habits are introduced at a young age, good skin care habits should be as well. The key is introducing facial massage and treatment as one that is fun, interesting, and relatable to the younger client. And although this treatment is ideal for a young client, Sarfati relayed the message that this client is not limited to just an adolescent audience. Clients of all ages and skin types can truly benefit and enjoy this new beauty concept.
Dr. Andrea Bovero, Ph.D, Professor of Cosmetology and Communication of Beauty and Wellness, President of CIDESCO Italy, and notable author followed Sarfati with his presentation: “Mind and Body Integration: The Brain and Skin Care Connection.” During his presentation, Bovero discussed the connection between the brain and skin care, emphasizing that a connection to the mind and body of a client is through a multi-sensory approach. This is the need for the spa professional to consider during a time spent with the client. As discussed by Bovero, the most important of all the senses is the sense of smell because it is linked with memories, the most powerful and emotional of all the senses. By using scent, brands are able to connect with consumers on a deep emotional level, resulting in a memorable experience. Creating memorable experiences and emotional connections through getting in touch with a client’s sense of smell is also critical to win consumer spending and long term brand loyalty. Scent can attract new customers, increase sales, heighten value perception and expand brand recognition and customer satisfaction, and when combined with marketing cues, it can amplify a brand experience and establish a long lasting connection with consumers.
Next to take the stage was Dr. Samuel Shatkin, FACS, MD and Owner of Aesthetic Associate Centre for Plastic Surgery in Buffalo, NY. During his presentation “Skin Care from 8 to 80: 8 Ways to Stay Ageless” Dr. Shatkin presented a list of ways in which medical procedures can be combined with professional skin care treatments. For example, one can perform a facial treatment during a teeth whitening session or as a pre- and post-op treatment for surgical procedures to treat a client’s skin. Dr. Shatkin highlighted how his practice has been successful in combining Repêchage facial treatments with his medical procedures and how the spa industry should work more closely with physicians to provide the best results for clients. Following Dr. Shatkin’s presentation, guests enjoyed a break for champagne and strawberries.
After a brief break, Yolanda (Mayola) Amador Origel, International Spa Consultant and Repêchage Mexico Distributor, followed. In “The Whole Picture: The Newest Trends in Spa Treatments” the International Spa Consultant discussed the importance of spas to understand the needs of clients in present day: a spa that offers quality, innovation, price-quality relation, and fun and daring options. Amador pointed out the importance of understanding what makes one’s spa different from competition and how important it is for spas to focus on being innovative so that they cannot be duplicated. Combining this mindset with various marketing efforts including creating business cards, a website, a spa menu, media events, memberships, promotions, samples, coupons, direct mail, print ads, and in-spa marketing, as pointed out by Amador, has helped her to help be successful with innovative spa concepts
that she has brought to Mexico: Melange World Spa, a spa based on cultural spa traditions from around the world, Mamma Mia Salon & Facial Bar, an outlet for mothers and daughters to get pampered together, and Barber & Booze, a venue for male grooming services that offers a lounge area to enjoy a signature, mixology cocktail.
For the last portion of the event, Lydia Sarfati presented the President’s Awards, given in various categories to an establishment or person that demonstrates esthetic excellence as well as dedication to the elevation of the industry.
The following day, on May 3, 2016, 60 attendees gathered at the Repêchage Headquarters in Secaucus, NJ for a Hands-On Workshop. Under the instruction of Repêchage Educators, Lauren Streeter and Lindsay Ramagli, guests spent a full day learning further about Repêchage Fusion Express Bar and Spa Masks with Nutriceutical Organic Actives and at-home products.
About: Founder and CEO of the first company to bring seaweed-based skincare treatments and cosmetics to fruition in the U.S market, Lydia Sarfati is an industry leader. She is the developer of the world-renowned Repêchage® Four Layer Facial®, offered in over 40 countries, and today, she presides over a 50,000 square foot manufacturing, research and development and training facility in Secaucus, NJ. She appears nationally and internationally at esthetic trade shows, has produced 17step-by-step instructional videos, is the author of Success at Your Fingertips, and has published The Repêchage Professional Skin Care Methods and Protocols and The Lydia Sarfati Book of Skin Science, both comprehensive works of skin conditions, skincare and body treatments, and medical esthetics including pre and post-operative care protocols. www.lydiasarfati.com