Reuzel Scumbag Barbers, Leen and Bertus, Demonstrate Old School Barbering Cuts at a Sold Out Sweis, Inc. Show
Sweis Inc. Professional Salon & Spa Products Distributor hosted an event at the Federal Bar in Long Beach with Leen and Bertus, dubbed the scumbag gentleman barbers of Rotterdam. The two opened an old school barber shop in February 2011 and, a year later, created Reuzel: a product line of pomades, beard products, shampoos, conditioners and tonics. Now, with over a million fans and a seven hour wait time in their shop, Leen and Bertus graced the West Coast with the first stop on their 17-day tour to show salon professionals how to recreate their dearly loved pompadours and flattops.
In a packed room of 275 stylists, Leen and Bertus entertained the crowd with stories while they cut and styled four models with Pompadours, including a Flattop Pompadour and a Junior Pompadour on the youngest model, using their signature Reuzel styling pomades. Leen shared that he and Bertus created Reuzel out of pure necessity. They ran into problems when recommending products that would suddenly be backordered for 6 months. The product needed to perform and be available—be a sure thing—for their loyal customers.
“According to Statistic Brain, there are 440,000 barbers in the United States in 2016. With this growing revival of the old school barbering sensation, the Reuzel line is well-positioned to meet the specific needs of stylists who want high-performance products for their barbering clientele,” explains Karl Sweis, President of Sweis Inc. Professional Beauty Distributor. “The Sweis team was excited to invite our Southern California salons to this exclusive event, which quickly sold out.
Although the two barbers have opposite, complementary personalities, they have known each other for twenty-two years and find a shared love in their craft and dry senses of humor. Leen recommends to stylists that they laugh everyday about what they are doing: “If they enjoy themselves the money will come.”
For more information on upcoming Sweis Academy educational opportunities visit www.sweisinc.com.
About: Sweis Inc. Professional Salon & Spa Products is an independent professional product distributor based in Southern California, servicing salon professionals throughout southern California and parts of Nevada with quality in every capacity from products, to customer service, to shopping convenience and education since January 2000. With the man power to deliver on that commitment, one of Sweis’ strongest assets is its team of 3 regional managers and 31 outside sales representatives who personally service customers and act as their business building partners. Lines include Moroccanoil, Keratin Complex, ColorProof, DS Laboratories, Neuma, Keune, Sunlights Balayage, and more.
Schorem Barbers: Old school pompadours, flattops, contours. Whiskey and cigars. Men pilgrimage from around the world to stand in a line that goes on for hours. Yes, for a haircut and a shave. Greasers, rockers, bikers, psychobillys, ruffians and other fine “gentlemen” scumbags of society. Schorem means “Scumbag” in Dutch. And Schorem Haarsnijder En Barber is an old-school men’s-only barbershop in the heart of the working class city of Rotterdam, which is home to the most famous barbers in the world. Schorem co-founders Leen and Bertus started learning men’s haircutting when they were just fourteen years old. With their love of barbering influenced by rock-n-roll custom culture, it was inevitable that one day, Leen and Bertus would open Schorem.