When coming up with a concept for the latest Juut location, which opened in September 2007, owner David Wagner took inspiration from the Edina, MN, space's previous life as a restaurant and bar. "While the other Juut salons give a nod toward spas, this spot is more alive and nightclubby," Wagner says. "It's more replenishing than relaxing."
 CLOCKWISE, FROM top: The salon's door features the Juut symbol, which has the name in all four directions; a decorative glass wall affords privacy to the processing lounge; the waiting area and beverage bar; the color bar; the styling area. |
Clients know they're in for something unique as soon as they approach the Aveda Concept Salon's three-story glass facade, and the feeling continues as they walk into the reception area and see the beauty and lash bar, where clients gather to socialize and exchange tips. "It's like walking into a lounge at the W Hotel," Wagner says. As one client recently told him, "It feels like I should be drinking a cosmo instead of chamomile tea." The theme continues into the cutting and styling area, where an impressive sound system pumps music that, while not frantic or distracting, is definitely a prominent part of the scene. His conservative clientele are more inspired than alienated by the new look, but those wanting a little more relaxation can head to the quieter spa on the lower level.
According to Wagner, even the salon's walls and ceilings aid in the spirit of awakening and enlightenment. The white paint throughout the salon is infused with crystals that Wagner meditated with for creativity and regeneration. The large chandelier, commissioned from a local artist, has a 25-pound natural citrine (the largest of its kind in the United States), a gem recognized for its regenerating qualities.
When it comes to clients, "We're known for our 'make-betters,'" Wagner says. "We don't go for the shock value of total makeovers; rather, we try to refine people who just haven't figured out their look yet." To do this, Juut has 40 stations for cut and color services; seven treatment rooms for facials, waxing and massage; and a traditional manicure and pedicure area, along with floating manicure stations for time-crunched clients who want to get their nails touched up while getting hair services. —LORI MORRIS