On Rite Company Announces Name Change to Hair Visions International

On Rite Company President, Andrew Wright, announced the corporate name change to Hair Visions International, recently. 

In 1975, On Rite Company was established offering men's hair replacement.  Since then, business has expanded to include Gemtress women's top-of-head, human hair and synthetic handmade wigs. Through the years, other brands were introduced: Ultratress hair extensions, Simplicity hair extensions and TressAllure fashion wigs.  

"Over the recent years, it got very confusing when referencing On Rite," said Andy Wright "Were we talking about men's brand or the company? This change will allow us to better promote our men's products and our expanded brands."


Enjoying this story? Subscribe to Hello! Gorgeous

Hello! Gorgeous is your weekly guide for inspirational trends, techniques, tips, education and the latest beauty news. To read on the go, sign up today to get beauty news and updates delivered right to your inbox!

On Rite will refer exclusively to our men's hair replacement brand.  Other brands include:

•           On Rite - men's hair replacement brand

•           Gemtress - women's hair replacement brand

•           UltraTress - human hair extension brand

•           Simplicity - patented human hair extension brand

•           TressAllure - women's synthetic fashion wig brand

There will be a gradual transition over the next few months as the name changes in collateral, billing, shipping and email. Regardless of the name, Hair Visions International is the same group of people dedicated to providing excellent products and services for the hair loss industry.

About: For more information visit www.hairvisionsintl.com.

Suggested Articles

The singer pays tribute to the '90s with her stacked cut, Selena Gomez rocks jelly nails

The singer trademarks her name, Ulta Beauty's SPARKED program and more

Curlfest came back to NYC for a sixth year, Vernon Francois’ hair line is available in Sally Beauty’s 3,000 stores, Halsey’s bangs go technicolor.