On Rite Company President, Andrew Wright, announced the corporate name change to Hair Visions International, recently.
In 1975, On Rite Company was established offering men's hair replacement. Since then, business has expanded to include Gemtress women's top-of-head, human hair and synthetic handmade wigs. Through the years, other brands were introduced: Ultratress hair extensions, Simplicity hair extensions and TressAllure fashion wigs.
"Over the recent years, it got very confusing when referencing On Rite," said Andy Wright "Were we talking about men's brand or the company? This change will allow us to better promote our men's products and our expanded brands."
On Rite will refer exclusively to our men's hair replacement brand. Other brands include:
• On Rite - men's hair replacement brand
• Gemtress - women's hair replacement brand
• UltraTress - human hair extension brand
• Simplicity - patented human hair extension brand
• TressAllure - women's synthetic fashion wig brand
There will be a gradual transition over the next few months as the name changes in collateral, billing, shipping and email. Regardless of the name, Hair Visions International is the same group of people dedicated to providing excellent products and services for the hair loss industry.
About: For more information visit www.hairvisionsintl.com.