Salon Industry Leader Receives City of Hope’s Top Honor

Wella’s Reuben Carranza Named Spirit of Life Honoree

Los Angeles, CA – City of Hope’s National Professional Salon Industry will honor Reuben Carranza, North American CEO of Wella, the Salon Professional Division of P&G, with its 2013 Spirit of Life®Award.

The Spirit of Life Award is City of Hope’s most prestigious philanthropic honor, presented annually to an industry leader who has demonstrated outstanding business and altruistic achievement.


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City of Hope will bestow the Spirit of Life Award on July 13, 2013, at Cosmoprof North America in Las Vegas. Cosmoprof North America is produced by North American Beauty Events LLC (NABE). NABE is a joint venture between the Professional Beauty Association (PBA) and BolognaFiere Sp.A.

Carranza has chosen to direct funds raised during his Spirit of Life campaign toward City of Hope’s cutting-edge research in diabetes. Coming from a family ravaged by this chronic disease, Carranza has seen the impact diabetes had on his mother and his aunt, both hairdressers, as they struggled to continue to work behind the chair.

In the U.S. alone, diabetes affects one in 12 people; among both African-Americans and Latinos, the rate increases to one in eight. Diabetes is a special scourge among those middle-aged and older, and many of today’s salon owners have seen its terrible effects first-hand.

City of Hope is working to change that dynamic. Building on more than four decades of groundbreaking discoveries, City of Hope’s lifesaving research and treatment advances improve the lives of people around the world. Numerous breakthrough diabetes and cancer drugs are based on technology pioneered by City of Hope researchers, including synthetic human insulin, now used by millions of diabetics every day.

“I’m proud to support City of Hope and the groundbreaking diabetes research being conducted there. City of Hope is an organization that is committed to creating longer and healthier lives for our salon professionals,” said Carranza. “I’m humbled and honored to receive The Spirit of Life Award and be recognized by my peers in the beauty industry – all of whom believe that City of Hope’s lifesaving research improves the quality of life for our hairdressers and for people around the world.”

Reuben Carranza joined P&G in 1990 and has held significant positions in many divisions. Carranza can be credited for integrating Clairol and Nioxin into Wella’s portfolio, and for the re-staging of two legendary salon brands, Sebastian Professional and Wella Koleston Perfect. Most recently, as CEO he has led the blockbuster launch of Wella Professionals Care and Styling in North America and the relaunch of the iconic Clairol Professional brand. He serves as an active member on the boards of the City of Hope National Professional Salon Industry, Beauty Changes Lives, and the Professional Beauty Association.

“We are privileged to honor Reuben Carranza, whose extraordinary vision and innovation has redefined the beauty industry,” said Britta Bucholz, City of Hope, Sr. Director of Philanthropy. “It is fitting that he receives The Spirit of Life Award, which recognizes an honoree’s outstanding leadership and contributions to the community and his profession.”

For information about purchasing tickets for the July 13 event, or to make a donation, contact Kathleen P. Talbot at 213-241-7192; [email protected].

About the National Professional Salon Industry

The National Professional Salon Industry for City of Hope is an association of nationally recognized industry executives, professionals and colleagues cooperating to establish a continuous and increasing flow of funding support on behalf of City of Hope.

About City of Hope

City of Hope is a leading research, treatment and education center for cancer, diabetes and other life-threatening diseases. Designated as a comprehensive cancer center, the highest honor bestowed by the National Cancer Institute, and a founding member of the National Comprehensive Cancer Network, City of Hope’s research and treatment protocols advance care throughout the nation. City of Hope is based in Southern California and is ranked as one of “America’s Best Hospitals” in cancer by U.S.News & World Report. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation and genetics. For more information, visit or follow City of Hope on facebook, twitter, youtube or flickr.