Sam's Playlist - 3 Ways To Blow Dry Hair To Achieve Various Degrees Of Volume

The foundations we learned in school included the principles of setting the hair with rollers. Reach back…do you remember what you were taught? 

  • Off Base
  • Half Off Base
  • On Base

These principles taught us how to achieve various degrees of volume based on the placement of the roller in relation to where it sits at various degrees from the scalp.

Let’s take a look at how these same principles relate to blow-drying the hair.  Guess what… they are the same!  We are just using brushes instead of rollers and a blow dryer instead of a hood dryer.


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Blow-dry’s can be one of the most pivotal services we perform for our guests.  We can enhance or destroy a great haircut or we can “brush-a-flage” a terrible haircut into something beautiful (of course it would be someone else’s terrible haircut).  To perform these works of magic we need the tools, product and the skills to do so!

About: Sam Villa is founding partner of the Sam Villa brand (Allvus, LLC), designed to bring “More Sam to More People.”  The educational world of this Favorite Platform Artist and Educator (2012, 2011 and 2007), Favorite Overall Educator of the Year (2015) and Education Artistic Director for Redken 5th Avenue, can be experienced on