Madame Tussauds’ uncanny replicas of the stars have attracted viewers from around the world for decades. Now, haircare brand Schwarzkopf Professional will be exclusively responsible for maintaining their life-like, glamourous hair.
The partnership will combine 300 years of figure hairstyling with 120 years of haircare product expertise. Celebrity hairstylist Tokyo Stylez relies on Schwarzkopf products for top-of-the-line results. “When coloring and styling for celebrities, it is so important to use quality lighteners, color and styling products that you can depend on,” says Stylez.
Products used on the figures will include IGORA Royal, BLONDME, OSiS+ and more. At the Madame Tussauds store, visitors will be able to purchase new retail and travel-size OSiS+Session Label Smooth, Strong and Texture hairsprays.
“We are extremely excited to welcome this partnership with Schwarzkopf Professional,” says Ed Bell, general manager of Madame Tussauds Hollywood. “Madame Tussauds strives to ensure the figures in the attraction are kept in immaculate shape, and we believe this partnership will allow us to continue to do so through use of their products and the expertise provided by their hair care professionals.”