Scruples shone at this year’s Premiere Orlando International Beauty Event, leaving lasting impressions on the enthusiastic crowd with its timeless yet innovative booth showcasing the reimagined Pearl CLASSIC COLLECTION and the latest in cut, color and classic styling.
Taking place from June 1-2, Premiere Orlando had guests eagerly watching the Scruples platform, as International Creative Consultant Charlie Price demonstrated up styling as well as an exciting three-part runway segment featuring the latest Orbit, Whisper and Shattered Elegance Collection. With each look proving to be breathtakingly unique, each custom haircolor and iconic cut daring and magnetic, the Scruples runway was an easy must-see at this year’s event.
With the help of Scruples’ Director of Field Education and Scruples Academy Amie Breckenridge Goltz, Design Team member Katie Nielsen and platform artist April Goodwin, the Scruples booth continued to wow its audience with exciting new color techniques from the latest collections. Design Team member Chris Venesky inspired the crowd, too, demonstrating the wide range of cuts possible based on the Scruples Academy Cutting by Design course.
At the end of the day, the message was clear: Scruples allows hairstylists to save time, increase profits and, perhaps most importantly, take charge of their artistic vision.
For more information on Pearl and other Scruples news, be sure to check out scrupleshaircare.com.
--Eloise Giegerich