Seeing Red

WHO AND WHAT: Pureology Colour Ambassador Ruth Roche teamed up with photographer Tim Petersen to shoot our January cover and feature. WHERE: Petersen’s studio in the heart of Manhattan’s Financial District. CODE RED: To showcase Pureology’s new Reviving Red oil-based color care line launching in February, which refreshes and enhances red and copper haircolor, Roche created gorgeous, wearable styles to suit redheads’ diverse and vibrant personalities, lifestyles and occupations, from tech pros to gallery owners. ONE FOR ALL: The five-product system consists of Reviving Red Shamp’Oil, Condition and Illuminating Caring Oil, as well as two color-depositing weekly treatments that boost vibrancy between salon visits—Red Reflect Enhancer and Copper Reflect Enhancer—all of which contain lycopene, a powerful antioxidant found in red fruits and vegetables that prevents color bleeding, and nourishing fair trade jaljala oil, which deflates the cuticle to seal pigments. “The line is perfect for all hair colors from level 2 to 9,” Roche says. “It can be used on reds, coppers, auburns and even brunettes and blondes to add warmth and also to create strawberry blonde tones.” METAL WORKS: Fashion stylist Gregory Wein selected a simple, chic metallic gold sheath dress from Mark & James for our cover model, accented by a glamorous Max Mara necklace and Sequin earrings. “There was just something about the contrast of the gold dress and the striking red hair that really popped,” he says. FACING THE FACTS: To amp up the cover model’s natural beauty, makeup artist Glenn Marziali paired a smoky navy blue eye with a russet cheek and a nude, glossy lip. “This is a girl who looks as good in haute couture Chanel as bohemian downtown Stella McCartney,” he says. Fast Forward: Along with taking on her own freelance editorial projects, Roche participates in numerous education events, including the upcoming Redken Symposium January 20–22 in Las Vegas. “Pureology Artistic Director Wendy Bélanger and I are so excited to be a part of this legendary event and honored to represent Pureology for the first time in this capacity,” she says. ✂ —Lotus Abrams 



CLOCKWISE, FROM TOP: Pureology’s Steven Henley and Ruth Roche flanking American Salon’s Jeannie Oberholtzer; manicurist Lulu Cooper on set with our cover model; makeup artist Glenn Marziali; Reviving Red Shamp’Oil; Tim Petersen (right) checking his Photography: Lotus Abrams (behind the scenes)

Hue How-To

To achieve the softer take on ombré seen on our cover model that Ruth Roche describes as a “watercolor fade,” use a level 6 red base color from the roots to the mid-shaft. Next, balayage lightener on the ends and process and shampoo before glazing with a demipermanent level 8 copper. Advise clients to use Pureology Reviving Red Copper Reflect Enhancer weekly to keep the hue looking fresh and bright.