“The month of November is the time of year that men grow out their facial hair to help raise awareness for prostate and testicular cancer,” Arielle Calamari of Aurelio Salon says. “Many patients lose their hair during therapy, so the point of this unique idea is to grow a beard wild and free and invest the dollars you save on shaving kits and creams into the cancer foundations.”
How do you recommend ways for clients to grow a healthy beard? Follow Calamari’s tips and rules:
1. Stop shaving, and figure out what kind of beard you want.
2. After two weeks of growth, when there are more strands to work with, start shaping; it’s “No Shave November,” but that doesn’t mean you can’t trim.
3. Comb the beard when necessary; i.e. after meals, bathing, etc.
4. Use a lotion to smooth strands and prevent an unruly look. KMS California Tame Frizz Smoothing Lotion is designed to hair hydrated, shiny and frizz-free.
5. Don’t let the hairs fly around; control and sculpt them with Hair Play Messing Crème. Take a dime-sized amount, emulsify into hands and apply where needed.
Patrick McIvor, artistic and techniculture director for Goldwell and KMS California, encourages male clients to help promote the cause and increase awareness through social media.
About Patrick McIvor Color Studio/ KMS California: Specializing in social media and salon hair color, McIvor creates new experiential educational formats that highlight technology with technique and culture in the ideas he shares with stylists on how to build their businesses and take back their social networks by celebrating them. You can contact at [email protected]