SHE Hair Extensions by So.Cap.USA Names New Spokesmodel

Photography: Larry Oskin

So.Cap.USA has announced that Gwen Gioia, star of ABC’s television shows The Bachelor and Bachelor Pad, will become a spokesmodel for their SHE Hair Extensions system. Gioia joins Ashley Elmore, who also appeared in both Bachelor shows, as a celebrity spokesmodel for So.Cap.USA’s SHE, which offers human hair extensions that are designed to give the wearer voluminous and natural-looking hair. The extensions are available in 81 shades and three different lines (basic, curly and straight), and are attached to the hair using keratin bonding tips. Gioia recently received a hair makeover from Kathy Williams, a member of SHE Hair Extensions’ National Education Team. “With SHE Hair Extensions by So.Cap.USA, I have finally got the glamorous look that I’ve always wanted,” she says. —Ivy Tan

YOUR WEEKLY NEWSLETTER - FREE

Enjoying this story? Subscribe to the American Salon Newsletter

Get inspirational trends, techniques, tips, education and the latest beauty news delivered right to your inbox! To read on the go, sign up today to get weekly beauty news and updates.

Suggested Articles

Amika has reinforced their commitment to go cleaner and greener by introducing a free, national recycling program.

Hair industry veterans Ray Civello and Lupe Voss have collaborated on a high-tech color line: Color Space, driven by science and education.

The meditative space offers signature facial and body treatments, crystal-embellished treatment rooms, saunas, an event area and much more.