SHE Hair Extensions by So.Cap.USA Names New Spokesmodel

Photography: Larry Oskin

So.Cap.USA has announced that Gwen Gioia, star of ABC’s television shows The Bachelor and Bachelor Pad, will become a spokesmodel for their SHE Hair Extensions system. Gioia joins Ashley Elmore, who also appeared in both Bachelor shows, as a celebrity spokesmodel for So.Cap.USA’s SHE, which offers human hair extensions that are designed to give the wearer voluminous and natural-looking hair. The extensions are available in 81 shades and three different lines (basic, curly and straight), and are attached to the hair using keratin bonding tips. Gioia recently received a hair makeover from Kathy Williams, a member of SHE Hair Extensions’ National Education Team. “With SHE Hair Extensions by So.Cap.USA, I have finally got the glamorous look that I’ve always wanted,” she says. —Ivy Tan

Suggested Articles

This week was for the women: Delphine Viguier-Hovasse leads L'Oreal Paris, Serena Williams’ IG tells the history of braids, Tyra Banks' new beauty…

R+Co educators and 901 Academy artists are collaborating on classes.  

Ratajkowski gets a summer bob, Zendaya rocks bangs and JVN reps Essie.