She's Come Undone

With trends for 2015 moving toward a more organic approach to texture, less polished looks that evoke a feeling of understated elegance are gaining traction.

Braids have been trending for a while, and Geneva Cowen, artistic director for Sam Villa, sees no end in sight. Fueling the passion for braids is Hollywood’s obsession with historical dramas and fantasies like Game of Thrones. Cowen took a fresh, modern approach to braiding in her Goddess Collection. “It’s possible to use quick, effortless techniques to take a simple, single braid and create a contrast in textures,” Cowen says. —Marianne Dougherty >

Photography: Shalem Matthew

YOUR WEEKLY NEWSLETTER - FREE

Enjoying this story? Subscribe to Hello! Gorgeous

Hello! Gorgeous is your weekly guide for inspirational trends, techniques, tips, education and the latest beauty news. To read on the go, sign up today to get beauty news and updates delivered right to your inbox!
Read more on

Suggested Articles

The singer pays tribute to the '90s with her stacked cut, Selena Gomez rocks jelly nails

We're fueling up on hair inspo for the cooler months. See some of our fave shades here.

The singer trademarks her name, Ulta Beauty's SPARKED program and more