She's Come Undone

With trends for 2015 moving toward a more organic approach to texture, less polished looks that evoke a feeling of understated elegance are gaining traction.

Braids have been trending for a while, and Geneva Cowen, artistic director for Sam Villa, sees no end in sight. Fueling the passion for braids is Hollywood’s obsession with historical dramas and fantasies like Game of Thrones. Cowen took a fresh, modern approach to braiding in her Goddess Collection. “It’s possible to use quick, effortless techniques to take a simple, single braid and create a contrast in textures,” Cowen says. —Marianne Dougherty >

Photography: Shalem Matthew

YOUR WEEKLY NEWSLETTER - FREE

Enjoying this story? Subscribe to the American Salon Newsletter

Get inspirational trends, techniques, tips, education and the latest beauty news delivered right to your inbox! To read on the go, sign up today to get weekly beauty news and updates.
Read more on

Suggested Articles

The Mizani Texpert Academy is a one-stop professional education destination where artists can go to become experts in all things texture.

The event will showcase black hairstylists in the industry while raising money for the National Black Justice Coalition (NBJC).

Get back to work with some fresh cut, color and style inspiration.