She's Come Undone

With trends for 2015 moving toward a more organic approach to texture, less polished looks that evoke a feeling of understated elegance are gaining traction.

Braids have been trending for a while, and Geneva Cowen, artistic director for Sam Villa, sees no end in sight. Fueling the passion for braids is Hollywood’s obsession with historical dramas and fantasies like Game of Thrones. Cowen took a fresh, modern approach to braiding in her Goddess Collection. “It’s possible to use quick, effortless techniques to take a simple, single braid and create a contrast in textures,” Cowen says. —Marianne Dougherty >

Photography: Shalem Matthew


Suggested Articles

R+Co educators and 901 Academy artists are collaborating on classes.  

Ratajkowski gets a summer bob, Zendaya rocks bangs and JVN reps Essie.

Think lots of baubles, barrettes, bobby pins, scrunchies and scarves this season.