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1 BELSON PRODUCTS

With its sturdy, sleek design, the Profiles Spa Ionic Air Cleaner with HEPA Filter provides the ultimate in air purification. The ionic generator and the filter help destroy airborne bacteria, mold and viruses. With quiet, continuous air circulation, the unit is ideal for eliminating fumes and odors in spas and hair/nail salons, providing a more comfortable environment for clients and professionals alike. (800) 327-8384.

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2 JOICO

Perfect for all hair types, Joico's new K-Pak Intense Hydrating Treatment ensures healthy, shiny, manageable locks by conditioning, preventing and repairing dry hair. First, the deep treatment infuses parched hair with moisture, then the treatment seals the cuticle to improve the feel of the hair and add a smooth finish. (800) 44-JOICO.

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3 CLAIROL PROFESSIONAL

Cut down on the time you spend mixing color formulations and maximize your quality time with clients, thanks to Clairol Professional's Powder Lightener Packettes. These easy-to-use, no measuring required, single application packages of the company's signature lighteners allow you to buy just what you need and mix with ease while saving dispensary space and controlling product inventory more efficiently. For more information, visit www.clairolpro.com.

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4 PUREOLOGY

Nearly 60 percent of women color their hair, and to better serve them, PureOlogy has created SprayGel to add body, control and shine while maximizing color retention. Features include humidity resistance, lightweight silicones to smooth and volumize hair, and an exclusive AntiFadeComplex to protect and extend color life. (800) 331-1502.

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5 FAROUK SYSTEMS USA

CHI Infra High Lift Cream Color allows stylists to create a multitude of highlighting options and coloring results. It utilizes ionic and far infrared technology for an off-the-scalp highlighting on darker hair, lifting up to six levels and depositing color in one easy step. Oil based and 100-percent water free, the cream compound results in optimum moisture retention and leaves hair in top condition with every use. (800) 237-9175.

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6 SCRUPLES

Get the texture your clients want without the curl with Scruple's new Texture Fusion treatment. A unique design wrap with zigzag partings combines with an ammonia-free formula to provide permanent texture without damage. Afterward, clients have the option of blow-drying for a smooth finish or scrunching for loose movement. (800) 457-0016.

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7 BAIN DE TERRE

For the millions of men and women who experience hair loss, Bain de Terre introduces Fine Solutions. The dual-action formulas create thicker, fuller hair while providing continuous scalp care. No matter what the cause of thinning, Bain de Terre will make hair look and feel up to 40 percent thicker. (800) 242-9283.

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8 PAUL MITCHELL

With the new Cream Lightener from Paul Mitchell, you can now offer your clients a gentle, conditioning, easy way to go blonde. Specially blended conditioning agents and antioxidants prevent moisture loss and excessive damage while replenishing nutrients—the perfect combination for fragile or frequently lightened hair. For more information, contact your JPMS salon consultant or distributor.

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9 NIOXIN

Now all hair types can enjoy the benefits of a healthy scalp and more beautiful hair, with the introduction of the new Nioxin Smoothing System. It's formulated in a complete haircare system to provide medium to coarse textured hair with the moisture, natural shine and smooth curl control it deserves. Twelve vitamin-rich formulas deeply moisturize and supply superior styling control without damaging product buildup, PVPs, resins or alcohols. (800) 628-9890.

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10 BACK TO BASICS

Back to Basics Green Tea Spray Finish contains green tea, shea butter and witch hazel for optimum treatment and protection. The spray dries instantly, providing maximum hold, body and shine all day with no flaking or stickiness. Green tea and shea butter protect hair from environmental damage and color fading, while witch hazel soothes the hair and scalp. (800) 456-9322.

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11 BELSON PRODUCTS

Profiles Spa Dual Hand and Pedicure Nail Dryer is filled with features nail professionals will love: an adjustable height setting to give space for both hands and feet; a powerful UV light to dry nails faster; a carbon fiber filter to absorb polish and other chemical fumes; warm and cool airflow that won't ripple wet polish; and one-, two- and three-minute timers. Plus, an easy-open cap provides easy cleaning access, ensuring quality airflow and fan longevity. (800) 327-8384.

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12 WELLA

Wella Magma has made it easy for even the darkest brunette to go golden. Create beautiful caramel tones with a new, warm blonde shade, Magma/07+. Magma Ultra Lifting Powder Color is formulated with the unique Oxyresistan Technology, making it possible to lighten hair up to six levels in one fast and easy process. (800) 935-5273.

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13 YOUR NAME PROFESSIONAL BRANDS

Cremewear Blush offers a unique, light-to-the-touch formula that brings a velvety smooth, glowing, natural color even to less-than-perfect complexions. Soothing ingredients such as silicone-coated pigments and vitamins A, C and E condition and protect skin, and the lightweight, long-wearing, cushiony texture in five vibrant warm to cool shades makes this blush ideal for all skin types. Whether your client wants a look that's demure or dramatic, this is the only blush she'll ever need. (800) 221-3071.

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14 BIBO

Bibo Cosmetics heats things up with its spring 2005 Rush Collection. Rush features metallic bronze tones pared with vibrant colors for a face that glows with electricity. Ignite lip duo from Rush pairs a sheer, natural coral lipstick with matching gloss, and Pulse lip duo is a sheer burgundy-brown with matching gloss. (800) 456-9322.

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15 KEUNE

Summer may be nowhere in sight, but for clients who are planning a winter getaway, Keune's sun care products for hair and body offer protection from the damaging elements of sea, sun, salt and chlorine. The line includes Shampoo Hair & Body, with provitamin B5; Protection Oil Hair & Body, with broad-spectrum sunscreens; Hair Styling Sun Protection, for before or during sun exposure; and After Sun Hair Treatment, rich with shea butter. (800) 330-9302.

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16 HELEN OF TROY

Achieve ultimate control from your straightening iron with Wigo's Jade Thermal Response Heating System. Digitally controlled heat settings from gentle to extra-hot include a temperature lock feature that holds the last heat setting until changed. Jade heats faster, preserves moisture and reduces breakage to achieve ultimate results with any type of hair texture. (800) 480-8832.

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17 REPÊCHAGE

Turn your bath into an energizing experience with the new Vita Cure Slimming Bath System from Repêchage. The Repêchage Seaweed Bath, Triple Action Shower and Bath Gel, and Triple Action Slimming Body Cream combine the mineral-rich benefits of pure seaweed with breakthrough patented ingredients proven to combat cellulite and leave the skin feeling firm, toned and hydrated. (800) 248-SKIN.

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18 CINDERELLA HAIR

Cinderella Hair introduces new Euro Wavy Hair, medium-texture, 20-inch-long extensions in an endless array of colors. Your clients now have the option to choose from straight, body wave and Euro Wavy looks for an endless possibility of styling options. (800) 332-9246.

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19 SOFTSHEEN-CARSON PROFESSIONAL

Optimum Permanent Crème Hair Color, available in shades ranging from jet black to ash blonde, is the first permanent crème haircolor guaranteed to protect hair against breakage. Its patented ingredient, Opti-Strength, contains deep conditioners that deliver exceptional moisturizing and restorative action. www.softsheen-carson.com.

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20 OPI

For spring and summer, lips will look beautiful in three new shades of lip color and coordinating lip liners from the new Japanese Collection by OPI: Holy Pink Pagoda!, Most Honorable Red and Suzi Sells Sushi by the Seashore. Lip colors are offered individually or paired with a coordinating nail lacquer. (800) 341-9999.

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