Signature Service

Customers from all over the West Coast are heading to TEN PACHI SALON in Seattle to get a Digital Perm, a cousin of Japanese thermal reconditioning. During the treatment, hair is wrapped around electric rods using a wrapping pattern that "breaks basic perm-wrapping rules," says salon owner Dot Hachey. The rods are then hooked up to a machine via cables and heated, completely drying the hair, which is then neutralized, washed and styled. The result, according to Hachey, is a set of beautiful, soft waves that don't look, feel or smell like a perm. —L.M.


 
Read more on

Suggested Articles

Keys, who has been a long-time proponent of no-makeup makeup, is partnering with e.l.f Cosmetics to launch a lifestyle beauty brand.

Celebrity makeup artist Jillian Dempsey just launched FYFE Beauty, an app that makes shopping for products and trying new looks easy to do from home.

Making money in business is a simple equation.