Social Influencers To Appear At ISSE

The Professional Beauty Association (PBA) will be hosting the 17th annual International Salon and Spa Expo (ISSE) January 30th-February 1st, 2016 in Long Beach, California. PBA announced this week that they are bringing in social influencers and makeup artists Lora Arellano and Angel Merino to chat and take photos with fans. 

Makeup artist and owner of Melt cosmetics, @lora_arellano, who has 1 million Instagram followers will be available at the PBA Booth (#2422) on Sunday, January 31 from 12:00pm-1:00pm to chat with and take pictures with.

Celebrity makeup artist Angel Merino, @mac_daddyy, who has 1 million Instagram followers as well, will be available at the PBA Booth (#2422) on Sunday, January 31 from 1:00pm-2:00pm to chat with and take pictures with.

YOUR WEEKLY NEWSLETTER - FREE

Enjoying this story? Subscribe to the American Salon Newsletter

Get inspirational trends, techniques, tips, education and the latest beauty news delivered right to your inbox! To read on the go, sign up today to get weekly beauty news and updates.

Angel Merino is an American celebrity makeup artist, beauty mogul, entrepreneur and artistic director. He became interested in a career in beauty at a very young age. Merino landed his first high-profile job working for the HGTV network as key makeup artist on projects such as 2013's Celebrity Holiday Homes. He has since worked closely with some of the industry's top photographers, models, and Hollywood stars such as Fifth Harmony, Christina Milian, Chanel Iman, Mel B and Cassie. Merino works hard to inspire others through beauty and act as a positive voice for the Latino and LGBT community.

Makeup artist Lora Arellano proves that hard work pays off and dreams really do come true! With over an astounding 950k + followers, Lora recently made the list of “Top 10 Makeup Artist to follow on Instagram”. Her passion for beauty is electric, and has gained her a loyal following across all of her social platforms. Lora’s fans consist of top makeup artists and consumers who are drawn to her dramatic transformations using her face as the canvas. When Lora isn’t busy creating content, she is working with her diverse celebrity clientele, which includes; Rihanna, Iggy Azalea, Viola Davis, to Serena Williams. Less than two years ago, Lora teamed up with her friend Dana Bomar to create the bestselling digital cosmetics line, Melt Cosmetics. Lora is a driven to inspire all women to have fun with makeup and always try new things.

The International Salon and Spa Expo (ISSE) 2016 will include over 200 education classes in hair, nail, skin and business as well as over 400 exhibitors that will feature the hottest tools and professional products.

About: The Professional Beauty Association (PBA) advances the professional beauty industry by providing members with education, charitable outreach, government advocacy, events and more. Probeauty is the largest organization of salon professionals with members representing salons/spas, distributors, manufacturers and beauty professionals.

ISSE Long Beach is open to licensed salon/spa professionals, cosmetology students and instructors only. To maintain aprofessional atmosphere, attendees must present proof of license and a valid photo ID. For additional information and photos from ISSE Long Beach and updates on next year’s show, please visit probeauty.org/isse.

Suggested Articles

Keys, who has been a long-time proponent of no-makeup makeup, is partnering with e.l.f Cosmetics to launch a lifestyle beauty brand.

Celebrity makeup artist Jillian Dempsey just launched FYFE Beauty, an app that makes shopping for products and trying new looks easy to do from home.

The debut collection will feature six cruelty-free, vegan-friendly essentials.