How Flowers Can Enhance Your Social Media

Photo credits from left to right: Bryant Chase (1-3), Ursula Goff (4)

Who doesn’t love flowers? They’re pretty, bright, delicate and evoke strong emotion. According to the Nova Scotia-based visual marketing platform, Dash Hudson, brands incorporating florals in their posts could see engagement increases as high as 121 percent. That represents a huge opportunity for stylists posting their work on social media. Case in point:

 

photo by Ursula Goff

Colorist Ursula Goff recently posted this side-by-side of her sunflower color-insporation and the final client look. The color and styling stunned and also utilized the #GenZYellow color trend we’ll be sharing more about in a future post.

photo by Bryant Chase 

Katie Manselle recently created a boho-chic floral crown during an American Salon Facebook Live. The look garnered some of our highest engagement numbers this summer.

With fall fast approaching, there’s no better time than now to accessorize hair with pretty petals. Contact your favorite local flower shop and take pictures of your finished work with their vibrant displays as the background. You’re winning in two ways, here: first, you’re supporting local business and second, the establishment will likely want to re-share the image on their pages leading to great cross promotion. Cross promotion exposes your amazing work to a brand new audience of full of potential new clients. No good flower shops nearby? Get crafty and create your salon’s own backdrop like the one pictured here. 

Photo by Bryant Chase 

 

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