SoftSheen-Carson and Hoop Magazine Host Ultimate Sports Getaway

Products from SoftSheen-Carson's Magic Shave line

SoftSheen-Carson’s Men’s Grooming line is collaborating with Hoop magazine to host the Ultimate Sports Getaway sweepstakes, which started on December 15 and is running through January 2011. The contest offers a chance to win a trip to Los Angeles during NBA All-Star Weekend. One winner will receive two roundtrip tickets to attend the All-Star festivities on February 18–20, hotel accommodations, a one-year subscription to Hoop and $50 worth of SoftSheen-Carson men’s products, while two runner-ups will win a $250 gift card and $50 worth of men’s products from SoftSheen-Carson. An additional 10 contestants will be selected to receive a yearlong subscription to Hoop and SoftSheen-Carson products valued at $50. “We are extremely excited about the partnership,” says Diane Wade, assistant vice president of US marketing for SoftSheen-Carson. “Partnerships and promotions like these help us connect with our core consumers and maintain our visibility in the market place.” — Ivy Tan


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