Straightaway

If you've been looking for a creative way to take clients' strands from curly to straight in record time, the search is over. Bio Ionic's ReTeXpress harnesses advanced ionic technology to deliver silky-straight hair in less than 2 hours.


 

"Time is money in the salon, so we knew we had to come up with something that delivers amazing results faster," says Fernando Romero, the company's founder and president. Here's how it works.

Before
Before

Step 1: Apply Bio Ionic Ion Fixx Hydrating Strengthener over the entire headful of single-process hair. Next, apply Bio Ionic Ion Therapy Smoothing Treatment to the ends; section hair.

YOUR WEEKLY NEWSLETTER - FREE

Enjoying this story? Subscribe to Hello! Gorgeous

Hello! Gorgeous is your weekly guide for inspirational trends, techniques, tips, education and the latest beauty news. To read on the go, sign up today to get beauty news and updates delivered right to your inbox!
1
1

Step 2: Generously apply Bio Ionic Retexturizing Cream 1 to 1/4-inch individual sections. Working quickly and making sure the total application time takes no more than 10 minutes, work your way from the crown to the nape, a quarter inch off the scalp to mid-shaft. Apply to the ends and process for the last 5 minutes (the average total processing time is 25 to 45 minutes).

2
2

Step 3: After rinsing the Retexturizing Cream 1 from the hair, towel-dry and then blow-dry.

3
3

Step 4: Flat iron the individual hair sections, using the Bio Ionic RTX Ionic Straightening Iron on the highest setting.

4
4

Step 5: Part hair in quadrants and apply Bio Ionic Neutralizing Cream 2 from the scalp to the ends, making sure the application time does not exceed 7 minutes. Process for 5 to 7 minutes. Rinse completely before applying Super-Hydrator Intensive Reconstructor. For more information, visit www.bioionic.com.

5
5
Read more on

Suggested Articles

The household name haircare brand is expanding into temporary color toning.

The singer pays tribute to the '90s with her stacked cut, Selena Gomez rocks jelly nails

The beauty world is abuzz with CBD-infused products, but there's much more to the ingredient than meets the eye.