Sunlights Balayage, Inc., the ‘brainchild’ of celebrity hairstylist Candy Shaw, and the makers of SUNLIGHTS Balayage Lightener and THE BALAY BOX, the ‘complete balayage class in a box,’ turned 2-years-old this past weekend at America’s Beauty Show in Chicago (12-14 March 2016).
To celebrate SUNLIGHTS held a non-stop birthday party. Show goers consumed more than 2 square meters of SUNLIGHTS’ birthday cake (yellow, of course) and over half a dozen cases of champagne throughout the weekend! More than 500 entered their emails addresses in the SUNLIGHTS’ birthday raffle for a chance to win the yellow SUNLIGHTS’ Schwinn bike.
Well-known well-wishers who stopped by to celebrate included: Sonya Dove (voted ‘Educator of the Year’); Australia’s ‘Educator of the Year’ Tracey Hughes; Frank Gambuzza & Van Council, Intercoiffure America/Canada’s President & Artistic Director; Reuben Carranza, President, Professional Beauty Association; Martino Cartier and Mario & Cheryl Tricoci.
In addition to the ‘fun & games’ SUNLIGHTS also got down to some serious business. Show goers bought over 200 BALAY BOX-es, containing everything a stylist needs to learn and do balayage. Candy Shaw taught a ‘Look & Learn’ to over 125 students at a $79USD admission price. Thousands more received complimentary instruction at the SUNLIGHTS’ booth all weekend.
Between its 1st and 2nd birthday, SUNLIGHTS gained distribution across North America in over 45 U.S. States and 6 Canadian Provinces. Having received its EU certification, for 2016 SUNLIGHTS is in the process of putting international distribution into place. SUNLIGHTS is currently talking to distributors on every continent except Antarctica. SUNLIGHTS is already available in Scandinavia, ‘Land of the Midnight SUN!’