With an estimated 160 million viewers in 180 countries expected to tune-in to watch the NFC Champion Atlanta Falcons take on the New England Patriots in Super Bowl LI, and with 30 second TV commercials costing upwards of $5 million USD, the breath-takingly beautiful blondes, bomb-shell brunettes and ravishing red-heads ‘whipping their hair’ on the sidelines are brought to you courtesy of Jamison Shaw Hairdressers, the Official Salon of the Atlanta Falcons Cheerleaders.
Celebrity hair-stylist Candy Shaw, owner of Atlanta’s award-winning Jamison Shaw Hairdressers and the founder of Sunlights Balayage--the makers and purveyors of the world’s leading balayage products and education, has been caring for the cheerleaders’ tresses for nearly two-decades and will be accompanying the team to the Big Game. “These women are not only gorgeous”, says Shaw, “they are also world-class athletes in their own right (when was the last time you tried to do a triple-back-flip?), and they are extremely accomplished in their professional lives as well. They are also very involved in community service.” All hold down full-time jobs, or are full-time students, nearly all have completed their college degrees, and many have received or are pursuing graduate educations. “This year’s squad has been an absolute pleasure to work with” said Shaw “and I couldn’t be happier for them or prouder of them” as the NFC Champion Falcons (11-5) head to Houston for Super Bowl LI led by National Football League MVP, Falcon’s quarterback, Matt Ryan.
“Balayage is BIG in the ATL” said Candy “and SUNLIGHTS Professionnel Balayage Lightener is what we use at Jamison Shaw to give the Cheerleaders their extraordinary LIFT! (no pun intended). SUNLIGHTS is responsible for the cheerleaders’ natural-looking sun-kissed highlights that look as if they spent their summers at the beach, instead of hard at work in rehearsals.”
Each Spring Shaw is responsible for helping judge the cheerleaders’ final tryouts when hundreds of hopefuls audition for a spot on the squad. “The judges take into account a large number of criteria” said Candy “but it’s my job to keep a watchful eye on the hair. It’s important to build a diverse squad that relates to every woman’s beauty” Candy notes.
Be sure to tune-in this Sunday, 5 February 2017, at 6:30 PM ET (11:30 PM Greenwich Mean Time) to see the Atlanta Falcons Cheerleaders cheer on the Atlanta Falcons in Super Bowl LI including a half-time show featuring Lady Gaga.