Evo Hair care and Sweis Professional Salon and Spa Products newly launched collection “Does Not Contain 2.0” and Fabuloso Pro, a new colour refresh and customized retail system, was presented to salon professionals by evo creative Director Leonard Newton. As part of a unique hair education experience, Leonard introduced the 180 salon professionals and 31 Sweis sales representatives to 7 models- 4 with versatile styling looks and 3 Fabuloso models with fresh hair color.
The Guests gathered on September 8th at The Well, a lifestyle-retail salon space in downtown Los Angeles for drinks, snacks, and music while learning the how-to’s from the hair guru. “The “Does Not Contain 2.0” Collection is all about wearable hair, versatility, changing shapes and mixing products to create a new innovation in hair,” said Leonard. “Evo keeps the world honest and true while giving stylists a really great time as they explore the endless possibilities within hair.”