Sweis Professional Salon & Spa Products and evo Hair Care introduced The Collective Cut & Colour Workshop and Hair Show at the Hush Hush Bang Bang salon in Costa Mesa, CA and Salon Nesou in Santa Monica, CA. Jules Tognini, evo International Ambassador, was on hand for the full day workshops to introduce two distinct short cut looks to the stylists, including “a cute bowl cut,” an undercut bob and a soft pixie haircut. Integrated into the workshop was practical experience working with evo Fabuloso Pro, a new colour refresh and customized retail system.
According to Tognini, The Collective Collection is all about making short cuts look soft and feminine while experimenting with pastel hair color. “Our goal is to inspire stylists and to be a catalyst for their creativity, taking their day-to-day salon work to another level while becoming more confident performing short cuts on their clientele,” said Tagnini. “Californians love their long hair and we want to show them that they can take these high fashion looks to a softer, more commercial level.”