Text(urize) Me: NYFWM

The first ever New York Fashion Week: Men’s kicked off this week as a standalone showcase for American men’s fashion with the spring/summer 2016 collections being staged from Skylight Clarkson Square in downtown Soho, one of two new homes that New York Fashion Week will inhabit starting this September. And amidst the numerous trends sent down the runway by Ralph Lauren, John Varvatos, Tommy Hilfiger and Rag & Bone, one that we couldn’t help but notice was the emphasis on textured hair running through a number of shows.

Here, a selection of our four favorite textured looks, and a sneak peek to what your male clients may be gravitating towards come spring:

Show: John Varvatos


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Hair by Yannick d'Is for Bumble and bumble

The hairstyles for this show were a nod to Mick Jagger and Jimmy Page; hair had a rock 'n' roll vibe with some added texture. “The point is to make the models a cool boy – expensive. We don’t want to make them grungy or have ‘misery hair,’ ” says d’Is. "I think for guys, it's more sexy when they have long hair."

Show: Public School

Hair by Aveda Global Artistic Director for Hair Styling, Allen Ruiz

The style focus for this show was on an arresting hair texture that put each model in the spotlight. To complement the utilitarian menswear that was set against a police line-up backdrop, each model’s natural texture and style was embraced.

Show: Todd Snyder

Hair by Sabrina Michals for Bumble and bumble

The hair for this show was created to compliment the collection (inspired by the Amalfi Coast) with guys’ natural texture enhanced and individuality promoted to achieve an organic feel. “The last couple of seasons have been more about the clothes and really fitting the clothes,“ says Michals, Director of Creative Styling. “He likes the guys to look like they look.”

Show: Richard Chai

Hair by Aveda Guest Artist Frank Rizzieri

The look created for this show captured the feel of the ultimate suburban teen with a cool-boy tousled mass of texture and volume, inspired by rebellious suburban youth that break out of code, dressing to the beat of their own drum. A classically untidy style that showcased the hair’s natural texture and movement was created to emphasize this defiant individuality.

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