On May 1, Horst Rechelbacher, Founder and Chairman of Intelligent Nutrients welcomed Tyler Heiden Jones as president of the company. Jones is a veteran of the Estee Lauder Companies where he was instrumental in fostering the global growth of two of its luxury acquisitions, Jo Malone London and La Mer. Additionally, Jones initiated Estee Lauder’s presence in the Middle East in the mid 90’s, opening the first representative office for the company in Dubai.
“Tyler understands real luxury and the growing need for smart and effective products that perform. He is well versed in Green technologies and the ever-growing consumer who is in demand of products that reflect this lifestyle,“ said Rechelbacher.