Video: Art Comes to Life At Aveda Congress

Discover the spirit of Aveda Congress where art comes to life through hair, makeup and fashion. Every two years, Aveda Artists from around the globe gather together to celebrate, educate and learn from one another in an exciting, creative environment.

The worlds of fashion, beauty and wellness combine into two electrifying days of runways and stage shows at Aveda Congress. Our Artists demonstrate new cutting and coloring techniques before an audience of stylists, salon owners, international media and influencers. Some highlights from Aveda Congress 2015 include the Global Artistic Team’s segments featuring Shampure Dry Shampoo, Aveda hair color and makeup to the electrifying finale performance by Global Creative Director Antoinette Beenders. Global teams ranging from Canada to Japan show off their skills while salons like Gila Rut and Van Michael present their own unique spin on what makes Aveda a respected, beloved beauty brand worldwide.


About: Founded in 1978 in Minneapolis, MN, Aveda creates high performance, botanically based products for beauty professionals and consumers. Aveda has pioneered new benchmarks of environmental responsibility in beauty. More than half of the fastest growing and best-run salons in the U.S. are Aveda distributors. Aveda products are available in Aveda Experience Centers and more than 8,000 professional hair salons and spas in more than 30 countries and at


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