Wella Helps Express Celebrate Its 30th

Fashion retailer Express celebrated its 30th anniversary with a Vogue-sponsored party at Eyebeam Studio in New York City on May 20. The event, which was hosted by Chanel Iman, Caroline Trentini, Elettra Weidemann and Ed Westwick, featured a performance by VV Brown and a runway show highlighting Express' hottest clothes of the season. Celebrity hairstylist Ricardo Rojas created the hair looks for both the models and VV Brown using Wella Color Charm haircolor and System Professional styling products. Rojas continued the fashion show's 80s theme with the hair, with long, natural-looking locks that had single-processed color and face-framing waves. For models whose tresses needed a bit of help getting there, Rojas added extensions that he hand-dyed to ensure a flawless color match. He used Color Charm in 4N, a stunning medium natural brown, for adding length to the brunette beauties, and 8N, a light blonde, for the fair-haired models.

Ricardo Rojas applies finishing touches backstage