Last week, American Salon editors attended a Wella Professionals event where they sat down with top artists Aubrey Loots, Eric Lindsey, Alexandra Matiz and celebrity ambassador Andy LeCompte to discuss the three product lines the brand is rolling out in 2015.
Wella Professional Elements will be the first set of products to hit salon shelves as early as January 2015. The new line contains renewing shampoo and conditioner, leave-in conditioning spray and a reconstructing mask.
In March, Wella will release Instamatic by Color Touch and Blondor Freelights. Instamatic by Color Touch is demi-permanent color range for fashion forward looks.
Blondor Freelights has been developed for freehand color techniques to create effortless sun-kissed looks, without the use of foils.
About Wella: WELLA’s brands are distributed in more than 180,000 salons across the globe, and include Sebastian Professional, Koleston Perfect by Wella Professionals, Color Touch by Wella Professionals, Blondor by Wella Professionals, Clairol Professional and Nioxin. Exceptional products, inspiring education and unique salon business-building programs make WELLA, the Salon Professional division of P&G a world leader and expert in hair and beauty. Please visit www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.
In the photos above: Models at the event showcasing Instamatic and Blondor; Group shot with Eric Lindsey, Alexandra Matiz, Aubrey Loots and models.