Celebrated fashion designer, author and TV personality Whitney Port, has partnered with leading professional hair brand, Wella Professionals to launch the new EIMI styling collection and inspire and encourage her fans to express their individuality. Port announced the partnership earlier today on her Instagram saying “I am so thrilled to announce my official partnership with @WellaHairUSA! I see lots of good hair days coming my way ;) Stay tuned for more! #WellaxWhitney.”
“I am so excited to be partnering with Wella,” says Whitney Port. “As someone who is a true believer in celebrating unique style and vision, I am always searching for new products that allow me to create looks that reflect my personality. It makes me incredibly proud to work with a brand that celebrates artistic, dynamic individuals who are willing to make a statement with their style and the NEW EIMI line is amazing! The Dry Me texturizing spray is a must-have, it instantly gives my hair effortless volume and smells incredible. I look at my hair as an extension of my personality, and my favorite EIMI products allow me to treat it like an accessory!”
Launching September 2015, Wella Professionals EIMI (pronounced ‘eye-me’), meaning ‘I am’ speaks to confident and expressive individuals who want to stand out from the crowd. The multi-faceted, multi-performance nature of the new EIMI styling range is designed to work together for endless styling opportunities, helping you to develop and express whatever hairstyle you envision.
Through appearances, media interviews and social media engagement, Port will continue to reveal more information on the new styling line and her favorite tips and tricks along the way.
About: Whitney Port is not just another pretty face in Hollywood. She is paving her own way as a designer, TV host and author, and is making sure that she builds a solid foundation that she is proud of. Whitney is working on her namesake Spring 2016 Collection and planning her upcoming nuptials. She currently resides in Los Angeles, CA as Designer & Creative Director of Whitney Eve.
About: WELLA products help make beauty dreams real every day for millions of stylists and consumers worldwide. WELLA’s brands are distributed in more than 180,000 salons across the globe, and include Sebastian Professional®, Koleston Perfect by Wella Professionals®, Color Touch by Wella Professionals®, Blondor by Wella Professionals®, Clairol Professional® and Nioxin®. Exceptional products, inspiring education and unique salon business-building programs make WELLA, the Salon Professional division of P&G a world leader and expert in hair and beauty. Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.