Wella is excited to kick-off its second annual Wella “Supports Your Cause” Charity Challenge, a video competition that will award a total of $43,000 in grants to hairdressers and salon owners who demonstrate compelling dedication to community outreach programs. The grants, which range between $1,000 and $10,000, will help salons put on fundraisers, mount cut-a-thons or benefit the salon’s charities of choice in their local communities. Beginning January 9, 2014 through April 1, 2014, salon owners and hair dressers will be eligible to submit entries through www.hairdressersatheart.com. The voting period, a combination of web-based public voting and a judging panel of experts, will take place on April 15, 2015 through May 15, 2014. Winners will be announced in June 2014.
The Wella “Supports Your Cause” Charity Challenge is part of Wella’s Hairdressers at Heart program, which provides lifetime career support at four critical stages of a hairdresser’s career: student, new talent, working hairdresser and salon owner.