Why Water-Free Beauty Is On The Rise

Harry Styles May Be Launching a Beauty Brand
Although the singer has yet to make an announcement, he quietly trademarked a new company last month and described the nature of the business as ‘wholesale of perfumes and cosmetics.’ You have our attention, Mr. Styles.

TikTok sensation Hyram Yarbo Announces New Skincare Line

The beauty YouTuber and TikTok sensation is taking his passion for skin to the next level with his very own line in partnership with The Inkey List. The first five products are expected to launch later this month.

Water-Free Beauty is on the Rise
Though water is typically the first ingredient listed on beauty and haircare products, environmental concerns have made many brands rethink this approach. As a result, anhydrous products are slowly entering the beauty scene.

How Emma Transformed into Cruella De Vil for Her Latest Role
Makeup artist Nadia Stacey sat down with Allure to share all the details on how she transformed Emma Stone into Cruella De Vil for the big screen.