L’Oréal Professionnel is hooking one salon up with a Texture Expert Blow-dry Bar. The sleek and sophisticated styling station comes with $20,000 worth of fixtures and would be dedicated to creating styles based on a great blow-dry.
Applications are due on Feb. 1 and require salons to submit a photo of the salon (including the area where the Bar would go), a short explanation of why they want the Bar, and at least three looks they would offer using Texture Expert products. Only current L’Oréal Professionnel Elite Loyalty salons are eligible.
Click here to download a PDF of the application.
—Beth Furtwangler