The Wire

JPMS Showcases Signature Style in Vegas

More than 1,000 stylists, salon owners and future professionals got the chance to turn up the volume on education as they let their hair down at the 2007 John Paul Mitchell Systems (JPMS) Signature Gathering. Staged at the Mandalay Bay Convention Center in February, the two-day event, featuring the theme "Behind the Bottle," gave attendees an up-close-and-personal look at the many terrific elements that unite to shape the 27-year-old company's unique culture.

JPMS Chief Executive Officer John Paul DeJoria kicked off the program with a warm welcome during which he touched upon the many philanthropic efforts the company undertakes worldwide on behalf of Paul Mitchell stylists. The positive momentum continued with a lively opening ceremony featuring Cirque du Soleil dancers from the La Rève show, as well as an inspirational stage presentation showcasing looks that the company's artistic team created to represent each of the JPMS brands. That was followed with a blowout segment where JPMS co-founder and stylist Angus Mitchell introduced his new platform show team before surprising everyone by proposing to his girlfriend, model Mika Crace, on stage in front of a packed crowd of his peers and family.

Impactful education continued in interactive classrooms where Scott Cole and Linda Yodice taught Color-Cutting; Mitchell, Stephanie Kocielski and DJ Muldoon spotlighted Hands-On Cut & Color; and Jimy Angel, Melissa Jaqua, Maureen McCarthy and Pamela Perettie taught Hands-On Styling. For his part, master of wit Robert Cromeans laced his Seriously Business seminar with equal parts business strategies and humor.

Other crowd-pleasers were Dean of Paul Mitchell The School Winn Claybaugh's program about the importance of being nice and a grand finale that featured a roster of all-stars, including JPMS Global Ambassador Floyd Kenyatta, Global Artistic Director Cromeans and newly appointed Artistic Director Kocielski. "Beyond the wonderful shampoos and products we manufacture," says DeJoria, "I know that it's what's behind the bottle—the talented hairstylists and future professionals in our network—that make JPMS truly special and unique."

NCA's SalonLife '07 Features an All-New Lineup

Don't miss the event that attendees have described as "awesome," "amazing," and even "life-changing." NCA's SalonLife '07, July 16–17 at Mandalay Bay Resort & Casino in Las Vegas, will feature some of America's most influential personal-empowerment experts and beauty-industry icons. Attendees will gain important insights on health and wellness, personal finance and life balance to enable them to make smarter choices in their life that translate into a more rewarding, longer-lasting career. Program speakers include:

Dr. Mehmet Oz, M.D., health expert for The Oprah Winfrey Show and co-author of You On a Diet and other books in the You series, will speak on personal health.

Mary Beth Janssen, renowned beauty and wellness expert and author of Rejuvenation: Spa Secrets for Menopause, will talk about being healthy at work.

David Bach, author of Start Late, Finish Rich and The Automatic Millionaire, and a frequent guest on CNN and The Oprah Winfrey Show, will discuss personal finance.

Nick Arrojo, owner of New York City's Arrojo Studio and hairdresser on TLC's makeover show What Not to Wear, and Robert Cromeans, global artistic director of John Paul Mitchell Systems and successful "salontrepreneur," will give talks on achieving financial success.

Amanda Gore, one of the world's most dynamic and sought-after lifestyle speakers, will discuss how to live a balanced life.

Dean Banowetz, hairdresser for American Idol and personal stylist for Leeza Gibbons, Ryan Seacrest and others, and Jan Arnold, co-founder of Creative Nail Design, will talk about staying grounded.

Ann Mincey, vice president of communications for Redken and author of Get Glowing! You Are a Star Right Where You Are, along with "Dr. Lew" Losoncy, psychologist, motivator and author of 16 books, including If It Weren't for You, We Could Get Along, will star as special guests.

SalonLife '07 sponsors include American Salon, Creative Nail Design, Graham Webb, Joico, Matrix, Paul Mitchell, Redken, Sebastian and Wella. The event is open to all salon professionals—owners, managers, stylists, nail technicians, estheticians and students. Registration is $395 and those who sign up before June 15th will receive a bonus of a free one-year NCA membership valued at $115.

For more information on SalonLife '07 or to register, call 866/871-0656 or visit

Our First Professional's Choice Awards

American Salon hosted its first-ever Professional's Choice Awards in March, in conjunction with the International Beauty Show (IBS). The award winners, in more than 20 categories from Favorite Shampoo to Favorite Software, were announced at a cocktail party at New York's famed Copacabana.

Attendees celebrated with hors d'oeuvres and partied to the tunes of DJ Sin Morera. A portion of proceeds from the ticket sales was donated to InspireChange, a partnership between Redken and Couture for Cancer. See page 170 for a list of winners.


PureOlogy Hydrate

Matrix Biolage

Redken Color Fusion

Sebastian Shaper

Paul Mitchell Sculpting Foam

Aveda Hydrating Lotion

Redken Rough Paste

Farouk CHI Silk Infusion


American Crew



Farouk CHI Turbo

Farouk CHI Ceramic Flatiron

Great Lengths




John Paul DeJoria (John Paul Mitchell Systems)

Robert Cromeans


How to Succeed

HARMS SOFTWARE will host its annual User Group Conference at the Doral Golf Resort and Spa in Miami, FL, July 22–24. A portion of the proceeds from ticket sales will benefit St. Jude's Research Hospital. 888/813-8141


DEVA CONCEPTS, a haircare brand developed for curly hair, made waves at the International Beauty Show in New York City with the launch of its Try Me DevaCurl sample packet filled with travel-sized products.

Hot Wheels

During the Chicago Midwest Beauty Show, Sherry Wood, a hairstylist from Trio & Co. in Louisville, KY, was the lucky winner of the Beauty Accelerated: 2007 Saturn Sky Roadster Giveaway, sponsored by NEXXUS.

For the Cause

JOICO recently participated in Elton John's AIDS Foundation's Oscar Fundraiser in Hollywood. The company provided gift bags for the star-studded event that contained K-PAK Sun Therapy Shampoo & Masque.

Fashion Flash

DAVINES strutted into the fashion arena as the hair sponsor of the Fall 2007 Tart Fashion Show at LA Fashion Week. The team created looks to complement the sultry, uninhibited collection.

Colorado Crush

ZOTOS INTERNATIONAL recently donated $10,000 from the sale of its Fresh Baked scented shampoo and body wash products to City of Hope, a research center for those affected by cancer and other diseases.

Dive In

BAIN DE TERRE supported the New Canaan, CT, Whirlwind Diving Team in the Junior Olympics Northeast Regional competition, providing the team with the Recovery Complex Anti-Frizz Shine Serum for dry hair.

In the Bag

DERMALOGICA introduced five travel bags made from gray canvas with blue piping. The Briefcase, Double Pocket, Men's Toiletry, Roll-up and Small Travel bags will not stain and have a moisture-resistant lining.

Total Health

In March, Dr. Howard Murad opened the doors to the revolutionary MURAD INCLUSIVE HEALTH CENTER in El Segundo, CA, to provide anti-aging and state-of-the-art total-wellness solutions.

Massage Education

The AVEDA Institute in Houston, the second-largest Aveda cosmetology school in the U.S., added a Massage Therapy program at its Woodlands location. The program offers both a basic and advanced curriculum.

Shear Genius

L'anza Creative Team Member, Matt Swinney and the L'anza Color-Preserving Trauma Treatment both made it into Elle magazine's "Beauty Genius Awards," which hit newsstands in April.

Take Note

According to new research, the "Beauty Salon" section in the YELLOW PAGES is referenced more than 233 million times a year. It's the 11th most-referenced heading out of more than 4,000 in the Yellow Pages.

Support Safe Water

Celebrities at the 2007 Film Independent's Spirit Awards received ALTERNA's TEN Shampoo and Conditioner Collection, which is made with Voss Artesian Water and helps support WaterAid's campaign for safe water.

 Rachel Bilson
Rachel Bilson

Get Glowing

Your clients will love JANE IREDALE's new Twice Blushed Cheek Colour Kit, available in two color combinations that let you mix and match shades, define cheeks, or switch from the lighter to deeper blush.

Starring Role

Stylist Colleen Balaghan is currently using KENRA products on the set of Brad Pitt's new movie, The Curious Case of Benjamin Button. The Platinum Silkening Mist and Smoothing Crème are two of her favorites.

Beauty Within

The WARREN-TRICOMI salon team is creating a fund-raising coffee-table book featuring celebrity portraits. Proceeds from its sale will benefit The Creative Coalition, a nonprofit. Look for the book in 2008.

Garden Variety

OLIVIA GARDEN has released its new catalog full of necessities for salon professionals and a variety of items available for wholesale distribution. Included are brushes, salon capes, tool belts and curlers. 800/922-2301

Book Smarts

Don't forget to order your copy of GREEN BOOK 2007 , the beauty industry's leading source for in-depth research, salon and spa demographics, products, business strategies, distributors, suppliers and more. 866/344-1315