The Wire

Redken Educates the Educators

Redken recently held its 2008 Redken Artist Connection (RAC) in Orlando, FL. Nearly 1,000 Redken Artists from around the world congregated to learn the latest in cutting-edge color, cutting and finishing techniques.

"Redken's primary focus is helping salon professionals learn better, earn better and live better," said Christine Schuster, senior vice president, education worldwide for Redken. "The artists who attended RAC sharpened their professional edge and strengthened their talents to bring superior knowledge and expertise to their clients."

The Redken Artist Network is a group of talented individuals who provide advanced training to all levels of salon professionals around the globe, and RAC is offered exclusively to Redken artists. Over three days, attendees learned the latest trends and techniques, listened to inspirational speeches, caught the "buzz" surrounding Redken's new consumer and professional Web sites, and got the lowdown on new marketing campaigns and promotions. Attendees spent time with some of the best educators in the industry, including Chris Baran, Kris Sorbie, Sam Villa, Deb Rosenberg, Dhaniel Doud and Carmody Homan. Classes like color i'mPOSSIBLE, INSPIREation and FINISHline were designed for small groups and rotated throughout the day. The result was an intimate, personalized learning experience encouraging growth. —MARIANNE DOUGHERTY

John Paul Mitchell Systems' New Campaign Puts the Focus on the Family

John Paul Mitchell Systems (JPMS) has once again taken a different spin on advertising. For the second time, acclaimed celebrity photographer Annie Leibovitz captured the essence of the JPMS brand without actually including any product shots in the ads. Paul Mitchell, JPMS co-founder and CEO, along with wife, Eloise, and son, John Anthony, were chosen for the backdrop of this ad campaign, which was photographed at the family's Austin, Texas, home. The advertisements are void of product images to portray the brand's "look behind the bottle" philosophy. "Leibovitz's thought-provoking images depict John Paul's passion for his family, the environment and for people in need," said Nanette Bercu, senior vice president of creative. "It also allows our users to connect to something real, something above and beyond the product." —N.G.

GSBA Receives Record-Breaking Nominations

The 2008 Global Salon Business Awards (GSBA), produced by The Business Education for Salons Today (B.E.S.T.) Foundation, has received more than 3,000 nominations for its awards, which honor the best salons and salon owners worldwide for entrepreneurial, business and managerial excellence and performance. Awards will be presented at the GSBA event held this year in Hollywood, CA, from June 7–9. "We are truly excited by the overwhelming response this year, having nearly doubled the 1,700 nominations received for the GSBA in Barcelona 2006," said Paula Kent Meehan, GSBA founder and president. "It proves the incredible strides we are making in motivating excellence in the industry and bringing international salon leaders together to receive recognition for their global business success and superiority." —N.P.

ChromaSilk Contest

ChromaSilk Vivids, Pravana Naturceuticals' line of long-lasting, semi-permanent haircolors made of keratin amino acids and pure silk amino acids, invites professional stylists to enter its Show Us Your Vivids! contest. Participants are asked to submit examples of their most creative work using the nine available shades in the Vivids line. The winner will receive an all-expenses-paid trip to Los Angeles and the opportunity to have the look published in a national trade magazine. All contest entries must be in by April 30. To enter, visit and click on the Show Us Your Vivids! link. Winners will be announced on May 14. —N.G.

Clairol Goes Red

Clairol Professional is in the giving spirit. For every product the company sells through June 2008, it will donate 20 cents to Go Red for Women—a movement founded by the American Heart Association. Clairol's efforts will amount to an estimated donation of $100,000. The company has dedicated a few Web pages on to its support of Go Red for Women and has even launched a print ad campaign. "The goal of this program is to give back to the stylists and the community," said Martin Kauffman, managing director for P&G Professional Care Openline. "We developed this initiative to inspire our customers and we encourage others in the community to join in. It helps build awareness about heart disease, and it grows organically through our network of salons, which are powerful hubs of support and networking for those with heart disease and those who want to prevent it." In addition, Clairol has asked some of today's most talented colorists, including Adam Broderick, Marcy Cona, Danny Lapointe and Gregg Lewandowski, to devise their very own red haircolor techniques and, in return, the company will make an additional donation on their behalf. Before-and-after pictures and step-by-step instructions of their work will be featured on for all to see. Clairol Professional will also hold a contest for haircolorists inviting them to submit their own red haircolor techniques using Clairol Professional products. Winners will be selected based on creativity and will receive a free haircolor class and a two-night stay at The Studio, Chicago, or The Studio, Los Angeles. —N.G.

FHI Heat Provides Backstage Makeovers

FHI Heat Artistic Director Les Haverty and stylist Patti Harrison went backstage at Mercedes-Benz Fall Fashion Week in New York City to create glamorous looks for American Express VIP members. They used FHI Heat Runway and Platform SE styling irons and FHI Heat Hot Sauce to create flowing curls or sleek, straight hair. —N.G.

Premiere Orlando Ready for Business

The Premiere Orlando Beauty Show is right around the corner, taking place June 1–2. For the 17th straight year, more than 45,000 beauty-industry professionals are expected to attend Premiere Orlando, at the Orlando/Orange County Convention Center, for hair, nail, skincare and business education, as well as entertaining Main Stage shows. The 2008 Main Stage lineup features Allvus' Sam Villa, John Paul Mitchell Systems' Robert Cromeans and Angus Mitchell, Martin Parsons and Rusk's Sandra Yu.

Premiere's Hair Color Today segment, sponsored by American Salon, is packed with a powerhouse lineup of educators, including Clairol Professional's Anita Gutierrez and Danny Lapointe; Paul Mitchell The Color's Scott Cole and Linda Yodice and Schwarzkopf Professional's Claudia Salyer.

You can unwind after the show with a few exciting social events: Wella Future Vision 08, which promises to be highly memorable, and the Paul Mitchell House of Blues Pink Party. For more information, check out —C.W.

Get up close and personal with Joico International Artistic Director Damien Carney and Vero K-PAK Color International Artistic Director Sue Pemberton inside the pages of G2S.
Get up close and personal with Joico International Artistic Director Damien Carney and Vero K-PAK Color International Artistic Director Sue Pemberton inside the pages of G2S.

Joico and ISO Launch New Company Magazine

Joico and ISO recently released their first cultural publication for salon professionals, G2S: Guide to Style. It's a mini-magazine designed to inspire hairdressers from around the globe with articles on Joico and ISO leading stylists, styling tips, trends and salons. —C.W.

Farouk Systems Entertained and Educated at the International Salon and Spa Expo

Farouk Systems rocked the International Salon and Spa Expo in Long Beach, CA, where Farouk Systems Creative Artists Joe Anthony Pena and Rocky McCormick transformed several audience members into luxuriously chic hair models, and also demonstrated step-by-step techniques, using CHI combs, BioSilk Finishing Spray and Farouk Systems' ammonia-free color. The duo was followed by Marco Passaniti, Tommy Tusa and Monica Keese, who kept the audience entertained with their humor, as well as their skills with SunGlitz color and CHI Rocket Dryers. After every show the company put on, attendees rushed to the counters to purchase Farouk Systems products. —N.G.

Students from Aveda Fredric's Institute Win Beacon Scholarships

For the eighth consecutive year, Aveda Fredric's Institute students have been selected to attend the Annual Symposium and Beacon Program—where cosmetology students get a chance to spend two days with masters of the salon industry. Students Carrie Creech, Sarah Mitchell, Danielle Solazzo and Chelsea Woods represented the Cincinnati-based institute at the 12th Annual Symposium and Beacon program. The Professional Beauty Association selected the students based on their resumes, portfolios and promotional pieces. Four hundred students applied but only 100 received the Beacon scholarship, which pays for tuition at the Symposium. "It is truly an honor and a privilege for our students and it offers them a wonderful opportunity to network and meet potential employers, as well as to learn business information from top industry professionals," said Julie Holzberger, team development and systems director for Aveda Fredric's Institute. —N.G.

Fromm Celebrates 100 Years

Fromm International, which includes André Salon and Hair Apparel, Fromm Premium Shears, Mebco Combs and Brushes, Diane Essentials and Solis Professional Hair Dryers, has been bringing technologically advanced shears, sundries and salon apparel to the beauty industry for 100 years. To celebrate its centennial, the company sponsored the 100 Win! 100 Sweepstakes. One hundred lucky stylists were surprised with a large box filled with 100 essential salon tools. "We created this drawing to share our celebration with the stylists, colorists and nail technicians who made this milestone possible," said Kevin Johnson, president of Fromm International. "Without them as loyal users of our products, Fromm would not be celebrating its centennial." Other celebratory events included customer awards, parties and charitable giving. —N.G.