Defining Details
For the modern man looking for high-end treatment, Elephant in the Room Men’s Grooming Lounge is the place to be. The downtown Tulsa, OK barbershop boasts a modern-rustic atmosphere, reclaimed barn-wood accents and a large-screen TV that often plays ESPN, and is designed to be a place where men want to go, says co-founder Clay Clark. “It feels like the ‘man cave’ that every man wishes he had,” he says. Clients can opt for one of three packages, the most popular being the Deluxe, which includes a beverage, consultation, tailored haircut, scalp massage, hot-towel treatment, face toner and massage, and hairstyle. The package includes two add-ons, with a choice of a paraffin hand treatment, an essential oil scalp massage, a nape shave or a face scrub. The top-notch pampering, attention to detail, and personal touches attract clients and keep them coming back. —N.A.
natural movement
A new haircare line, Momentum by Organic Salon Systems, introduces nine products with natural ingredients for a healthy scalp and hair. Infused with amino acids, green tea and sage, the plant-based formulas are designed for all hair types. Care products include Rejuvenate Natural Cleansing Shampoo and Balancing Conditioner, and the seven stylers range from Grip Precision Gel and Fusion Shine Wax to Galvanize Wet Pomade and Influence Pliable Clay.Well-groomed and well-informed, the modern male client is ingredient-savvy and quality-expectant,” says Rebecca Gregory, Organic Salon Systems’ education director. “We’re so excited to offer a complete line of natural men’s products that don’t compromise health for style.” organicsalonsystems.com —B.V.
Comfort Zone
Jet Rhys, owner of Jet Rhys Hair in Solana Beach, CA, has seen her share of apprehensive male clients in the traditionally female salon world. “Services like haircolor scare men,” Rhys says. So, the staff at Jet Rhys Hair created strategies to help men feel welcome, like 
rebranding some of its services, including Cover Five, a quick, partial gray coverage. Men are more likely to agree to a service with a name that implies speed and simplicity, Rhys says. The staff also approaches conversations about men’s services differently from women’s. Rather than asking, “Would you like your eyebrows waxed?” Rhys suggests rephrasing the question to, “Your eyebrows are fantastic but if we clean up the hairs around your eyes, it will make you look more awake.” Men think of salons differently than barbershops, Rhys says, so help them feel comfortable in this environment. —C.H.