Wise Guy - November 2014


Scissor and clipper cuts, as well as hot shaves, are the most sought-after services at Rock’s Barbershop; the barbershop features deer antlers and pallet boards on the walls; vintage toys, globes and other items add to the rustic vibe.


Enjoying this story? Subscribe to the American Salon Newsletter

Get inspirational trends, techniques, tips, education and the latest beauty news delivered right to your inbox! To read on the go, sign up today to get weekly beauty news and updates.

When Jenean Eberhardt decided to open Rock’s Barbershop in Durham, NC, she wanted to create a place for men to relax and receive a high-end experience in a comfortable and masculine environment. “Barbershops have become places where men go in and out in 15 minutes,” Eberhardt says. “Durham has a huge demand for quality haircuts and relaxing shaves.” The 2,200-square-foot space, which opened in December 2013, features a rustic, vintage vibe with pallet boards and deer antlers on the walls, Thomas Edison-style light fixtures, vintage Playboy magazine covers on the bathroom walls, and a variety of old-fashioned toys and gadgets throughout. In addition to hot lather straight-razor shaves, the barbershop also offers scissor cuts, clipper cuts and beard trims. Clients can also enjoy home-brewed beer during their visit. In fact, Eberhardt hopes to add a small micro-brewery bar to the space in 2015. “Men have been going to salons because they are looking for a better haircut and experience, and that’s what we’re giving them, but in a barbershop environment,” says Eberhardt. —N.A.



Every man can benefit from a little hair TLC. With that attitude in mind, Alexandro Josue, barber at The Barbershop Club in Los Angeles, offers his best tips and products to share with clients to keep them looking fresh from head to beard.

1. To combat stray beard and moustache hairs, use just enough product to coat one finger, such as Brooklyn Grooming Classic Beard Balm, and apply to unruly hairs.

2. Use beard oil before shaving facial hair for a comfortable and quick process. A product like Commando Classic Beard Oil can also be used as a pre-shave treatment for the high cheeks and below the Adam’s apple.

3. For a product-free look, rub a small amount of dense pomade paste, like Vegan Red Hook Old School Pomade, between the palms and fingers, and distribute by grazing the top of the hair. brooklyngrooming.com —C.R.


Bundled Up

Help men celebrate the season in style with a Mitch gift set, which comes in four different varieties of grooming products to cater to each guy’s needs, and includes custom-designed Mitch socks. The Total Package has everything from Heavy Hitter Deep Cleansing Shampoo to Construction Paste Elastic Hold Mesh Styler. The Dapper Gent (seen here) is designed for retro guys, with products like Barber’s Classic Moderate Hold/High Shine Pomade and Steady Grip Firm Hold/Natural Shine Gel. Look Sharp is ideal for trendsetters, complete with Double Hitter Sulfate-Free 2-in-1 Shampoo & Conditioner, Construction Paste Mesh Styler and Clean Cut. For active guys, The Champ features Heavy Hitter Deep Cleansing Shampoo, Hardwired Maximum Hold Spiking Glue and Reformer Strong Hold/Matte Finish Texturizer. mitchtheman.com —C.R.