Your Guide to IBS New York

The International Beauty Show New York (IBS) is happening March 8 to March 10, at the Jacob Javits Convention Center in New York City.

To help you best plan and navigate your way around one of the largest beauty events of its kind, we rounded up our short list of suggested classes, performances and New York hangouts.

The Schedule:


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Sunday, March 8, 9:30 a.m. – 6:00 p.m. 
Monday, March 9, 9:30 a.m. – 6:00 p.m.
Tuesday, March 10, 9:30 a.m. – 5:00 p.m.

Fast IBS NY Facts:

  • 30 hands-on workshops and master classes
  • 24 performances on Main Stage in 2015
  • 200-plus educators ready to rock your world
  • Three new tracks for 2015: men, color and product-focused
  • 124 free education experiences with an IBS Exhibit Hall Ticket
  • 500-plus amazing exhibitors with special show pricing

The Show Floor

The most popular part of any big beauty show is the exhibit hall, and with over 500 exhibitors this year, IBS NY is no exception. Here you will find great deals on everything from new hair, skin and nail products and tools to accessories, furnishings and equipment, plus demonstrations showcasing the latest innovations. The action-packed floor is a great place to network, learn new techniques and see the most talented artists in the world (on the IBS NY Main Stage).

(P.S. Be sure to visit us at the American Salon booth!)

Main Stage Highlights

The Main Stage features two days of world-class performances by some of the industry’s most inspiring artists. This year, Matt Beck, founder of and owner of Salon Gratitude in New Hope, PA, will be the master of ceremonies.

The Celeb: Ted Gibson, Technique to Trend: Ted Gibson Salon

Join the renowned Ted Gibson as he presents the latest celebrity hair trends gracing the red carpet and silver screens across the globe. When: Sunday, March 8, 1:20 p.m. – 1:55 p.m.

The Icon: Martin Parsons, Center Stage – A Glamorous Affair

Martin Parsons, the renowned master of long hairstyling, will bring us brilliant hair, gorgeous gowns, lots of laughs and great styling ideas.

When: Sunday, March 8, 2:20 p.m. – 2:55 p.m. & Monday, March 9, 2:20 p.m. – 2:55 p.m.

The Classic:  The Sassoon Academy Artistic Team, Sassoon Academy Live

Get insight into the ideas and inspiration behind the latest collections from this renowned team of global artists. When: Sunday, March 8, 3:20 p.m. – 3:55 p.m. & Monday, March 9, 3:20 p.m. – 3:55 p.m.

The Artist:  Lisa Yamasaki, The Ocean

Lisa Yamasaki & Team Tokyo & J’s Hair Studio and Academy will take you into the world of avant-garde hair art, plus a look at the latest fashion trends from Tokyo.

When: Sunday, March 8, 5  p.m. – 5:35 p.m.

The Star: Charlie Price, Ultra – An Exclusive Collection

Charlie Price and The Beauty Underground Artistic Team have created a show-stopping collection of extraordinary cuts, color, texture and avant-garde hairpieces.

When: Monday, March 9, 11:20 a.m. – 11: 55 a.m.

Master Classes & Hands-on Workshops

Beth Minardi Signature Shades: Beth Minardi

Get the looks, techniques, “magic words” and fabulous formulas using Beth Minardi Signature Shades.
Note: Attendees receive a VIP download of Beth’s exclusive digital formula book!

When: March 9, 10:20 a.m. – 10:55 a.m.

Take the Fear out of Haircutting: DJ Muldoon

A hands-on haircutting class that provides the foundation and knowledge to expand confidence and develop talent.

When: Sunday, March 8, 10 a.m. – 1 p.m., Room 1E03

Hairdressing Options: Ira Pope Sage – Epic Hair Movement

A “music-infused, interactive haircutting experience” showcasing Ira’s unique style with various cutting forms.
Bonus: Free class DVD

When: Monday, March 9, 12:30 p.m. – 2:30 p.m., Room 1E11

Ted Gibson’s $1200 Hair Cut: Ted Gibson

As a successful pioneer in the industry, Ted will present an in-depth two-hour cutting and styling master class, showing you what makes his haircuts worth $1,200.

When: Sunday, March 8, 3-5p.m. & Monday, March 9, 3-5 p.m., Room 1E11

Men’s Hairstyling & Grooming Revolution: Diana Schmidtke

Step-by-step classes on how to speak, consult, style, groom, cut and retain male clients, plus the latest trends and runway looks from Diana and guest stylist, DJ Muldoon.

When: Monday, March 9, 10:00 a.m. – noon

Hair: Technique & Trends

Stunning Styles for Every Occasion: Martin Parsons

Learn basic techniques for creating updos on a variety of hair lengths. See some of the newest, most elegant hairstyles for eveningwear and special occasions.

When: Sunday, March 8, 10  – 11:30 a.m.  & Monday, March 9, 10  – 11:30 a.m., 4 p.m. – 5 p.m., Room 1E19

Rip the Runway – Hair Drama: James Harris and James Eubanks

See the latest runway hair and fashion trends from New York, London and Paris on the IBS Main Stage—always a show-stopping performance!

When: Sunday, March 8, noon – 1:30 p.m.

Long Hair Styling and Cutting: Kelly Cardenas

Experience fabulous updos, longhair designs, men’s grooming and the latest cut and color trends plus Kelly’s unique philosophies in hairdressing, career and business.

When: Sunday, March 8, 2 p.m. – 3:30 p.m. & Monday, March 9, noon – 1:30 p.m., Room 1E18

Hairbrained Teach-in: Community Master Jam’s most influential members will influence and motivate through conversation, advice and education. The team will share their passion—without promotion!  When: Monday, March 9, noon – 1:30 p.m., Room 1E19

Hair: Color Focus

Balayage, the Art of Hair Painting: Adrienne Rogers

Clients love the hair-painting technique because of the natural-looking results and easy maintenance. Learn new techniques to expand your menu’s repertoire.

When: Sunday, March 8, noon – 1:30 p.m. & 4-5 p.m. and Monday, March 9, 10 a.m. – 11:30 a.m., Room 1E21

Deep Into Color: Beth Minardi

America's "Queen of Haircolor" leads a career-changing, private color education event featuring her newest color formulas and techniques in a live model demonstration and presentation of glorious shades designed to instantly boost your salon’s success.

When: Sunday, March 8, 12:30 p.m. – 2:30 p.m., Room 1E11

Hair: Texture & Natural

Niki Smith – Solutions Beauty Consultants

Designed to shatter fears of applying color on different hair textures, this class will teach you why primaries matter, the clients “color climate” and more.

When: Sunday, March 8, 10  – 11:30 a.m., Room 1E14 & Monday, March 9, noon – 1:30 p.m., Room 1E21

Hair: Men:

Mastering Men’s Hairstyling: Diana Schmidtke

Learn how to speak, consult, style, groom and cut men’s trends, and the hottest runway looks. The class will highlight what products to use and what services to offer male clients.

When: Sunday, March 8, 10 – 11:30 a.m.

Cutting & Styling Men

Mario Tennyu – Entering the Artzone

Learn the use of gels, waxes and dry-styling products, and how to cut and style hair and groom beards, with clippers and shears.

When: Sunday, March 8, noon – 1:30 p.m. & Monday, March 9, 4 p.m. – 5:30 p.m., Room 1E15

Alternative Timesaving Techniques

Justin Thomas – Hattori Hanzo

Learn alternative, timesaving techniques utilizing shear over comb and point cutting. You’ll also learn how to market services and increases your male client base.

When: Sunday, March 8, 4 p.m. – 5:30 p.m. & Monday, March 9, noon – 1:30 p.m., Room 1E15

Hair: Barbering

Higher and Tighter

Ivan Zoot – Clipperguy

Clients with high and tight haircuts come back faster and are more loyal. Learn how to gain your share of this lucrative segment of the men’s market.

When: Sunday, March 8, 10 a.m. – 11:30 a.m., Room 1E10

Barbertorium 2015

Jes Sutton – Barbertorium Tonsor Academy

Learn the skills you need to be an effective barber, including: consultation, retail, tools, and techniques, branding and marketing.

When: Sunday, March 8, 4 p.m.  – 5: 30 p.m. & Monday, March 9, 2 p.m. – 3:30 p.m., Room 1E10

The Business Side of Beauty

The Salon and Beauty Industry is Changing. Are You?

Charles Marcus – The Empowerment International Group

Explore new and revolutionary ideas as well as some tried, tested and true ways to stand out from the crowd and excel in your profession.

When: Sunday, March 8, 10 a.m. – 11:30 a.m., Room 1E16

Booked Solid

Paul Digrigoli – Digrigoli Companies

No matter how booked you are, there is always room to improve! Discover the essential tools to maximize your income and the skills you need to become booked solid.

When: Sunday, March 8, noon  – 1:30 p.m., Room 1E17

Being an Entrepreneur Behind the Chair

Paul Digrigoli – Digrigoli Companies

Learn how to harness and leverage your entrepreneurial spirit. Discover the most important aspects of being a team leader plus the qualities required of a great entrepreneur.

When: Sunday, March 8, 4 – 5:30 p.m., Room 1E17

The Art of Leadership

Paul Digrigoli – Digrigoli Companies

Learn how to take your business and personal development to an exceptional level in this comprehensive class.

When: Monday, March 9, noon – 1:30 p.m., Room 1E17

How to Survive and Thrive as a Hairdresser and Salon Owner

Michael Levine – Michael Levine Salons

Learn how to succeed in hairdressing as stylists and owners alike in this class that’s packed with ideas, anecdotes and truths about the salon business.

When: Sunday, March 8, 2 p.m. – 3:30 p.m. & Monday, March 9, noon  – 1:30 p.m., Room 1E16


Whether you want to participate or observe, you are sure to learn from these action-packed competitions.

2015 Super Barber Competition

Join Major League Barber for a day of learning, competing and networking during the 2015 Super Barber Competition and Summit!


Traditional Competition: Sunday, March 8, 2 p.m.– 5:30 p.m.

Free Style Design Competition: Sunday, March 8, 2 p.m. – 5:30 p.m.

Lash Wars Competition

This is your chance to meet and compete with the industry’s finest talent! Competitors will battle it out to advance to the final round in Las Vegas, June 20 to 22, 2015 at the IBS Las Vegas Show.


Fantasy Competition: Monday, March 9, 10 a.m. – 6 p.m.

Volume Competition: Monday, March 9, 10 a.m. – 6 p.m.

New York … New York!  Before and After the Show

There are more things to do, drink, eat and see in New York City than we could ever list, but we had to share a few of our Time Square favorites. Whether you’re looking for a morning coffee or post-show drinks, here are some options when exploring midtown Manhattan:


Macchiato Espresso Bar (141 E 44th St., New York, NY 10017)


Johns Pizzeria of Times Square (260 W 44th St., New York, NY 10036)


Ammos Estiatorio (52 Vanderbilt Ave., New York, NY 10017)


Tonic Times Square (727 Seventh Ave., New York, NY 10019)

Marriott Times Square (1535 Broadway, New York, NY 10036)


La Masseria (235 W 48th St., New York, NY 10036; between Broadway and 87th St.)

Asian Fusion

Ruby Foo’s (1626 Broadway, New York, NY 10019)

Have fun! If you haven’t gotten your ticket yet, register online at or call 877/398-6938.

About: IBS NY runs Sunday, March 8 through Tuesday, March 10 at the Jacob Javits Center in New York City. To get your ticket to IBS NY  2015 go to