Aveda Launches Shampure Dry Shampoo


Aveda’s Shampure Dry Shampoo is a 99.8% naturally derived1non-aerosol powder mist that instantly revives and refreshes hair, while rejuvenating your style.


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Natural powders absorb excess oils and impurities lifting themaway from the hair.


Aveda’s signature calming shampure aroma with 25 pure flowerand plant essences - including certified organic lavender, petitgrain and ylang ylang, naturally refreshes hair in between washes.


Tip bottle upside down then turn the cap to expose nozzle. Hold bottle upright and lightly squeeze to puff powderat roots. Massage powder into scalp and restyle as desired. 


Shampure Dry Shampoo is housed in a 2oz/60ml 25% post-consumer hdpe / 75% bioplastic2 bottle with apump. The innovative bottle features a non-aerosol “mist” delivery system that closely mimics an “aerosol”for an optimized guest experience.

About Aveda: Founded in 1978 in Minneapolis, MN, aveda creates high performance, plant-based products for beauty professionals and consumers. Aveda innovates in botanical technologies, combining the principles of modern science and ayurveda, the ancient healing art of india, to develop performance-driven hair, skin and body products —made with pure flower and plant essences—that are created with respect for the earth, and a comprehensive menu of ritual-based treatments for holistic beauty.

Throughout the years, aveda has pioneered new benchmarks of environmental responsibility in beauty.It was the first company to sign the ceres principles in 1989 - a nonprofit organization mobilizing business leadership on climate change, water scarcity and other sustainability challenges - and the first beauty company to manufacture with 100 percent wind power in its primary facility3. Aveda was also the first beauty company to receive a cradle to cradle charter for its commitment to sustainable products, packaging and production. In 2013, aveda was honored with the first legacy leaders award from cradle to cradle for its pioneering role in environmental leadership. Currently 11 products are cradle to cradle certified™. Since 1999, aveda’s annual earth month campaign, held each april, has raised more than $38 million to support environmental projects around the world.

Aveda is trusted by salon and spa professionals worldwide. Since 2007, more than half of the fastest growing salons in the u.s. have been part of the aveda network4. Aveda products are available in aveda experience centers and more than 9,000 professional hair salons and spas in more than 30 countries