From Runway to Real Way: Redken Styling Products for Every Occasion

What do blow outs, curls, pin-straight styles and a chic topknot all have in common? They can all be created with eight of our favorite styling products! From hairsprays to heat stylers, Redken’s got you and your clients covered for all of their looks. Frequently seen backstage at NYFW, these stylers can take your hair from air-dried to runway-ready in only a few minutes. Please also find tips, tricks and key insights straight from the NYFW runway expert, Redken Brand Ambassador and owner of Cutler Salons, Rodney Cutler on how he uses the products both backstage and behind the chair.



-For loose, semi-matte waves, reach for Redken’s Wax Blast 10 to add body and dimension to your clients’ hair with a satin matte finish. Featuring the hold and finish of a wax, with the convenience of a spray, Wax Blast 10 adds versatility to your look whether updating your hair’s own natural texture or enhancing the effects of a curling iron.

-For touchable curls that won’t get stiff, try Redken’s Rewind 06, a medium control paste for flexible, reworkable styles. Rub a small amount between your hands and run through your clients’ hair to create twists, shapes and textures. The best part? It won’t weigh your hair down.

-For straight-off-the-runway texture, grab Redken’s Rough Paste 12. Perfect for creating piecey, undone texture, this medium control paste provides lasting definition and texture. Add a little extra to your clients’ ends to give a deconstructed textured look.

-RODNEY’S TIP: “I love the versatility of texturizers. You can use them to enhance your hair’s natural texture, or to create texture in thinner, finer hair types. One of my favorite tips from NYFW is something that I call ‘hair cocktailing’ – when you mix 1-2 products together for your desired result. I love mixing a little Rewind 06 with Rough Paste 12 to create a piecey, textured look that maintains flexibility.”


-For irresistibly-scented, frizz-free hair that fights humidity, finish your look with Redken’s Control Addict 28 Hairspray. Formulated with 24-hour humidity resistance and hold, this hairspray leaves hair with a satin finish, and features Redken’s new fragrance with notes of orange blossom, jasmine and sandalwood – perfect for finishing off freshly curled hair.

-For high-hold topknots and updos, try out Redken’s Triple Take 32 Hairspray to give hair strong hold without the crunch. Triple Take 32 provides long-lasting lift and body, and the tri-mist spray nozzle perfectly dispenses the product for a super-fine fast-drying mist. And there’s more! It also features 24-hour control and humidity protection. Try this spray when you’re looking to lock in your clients’ style.

-RODNEY’S TIP: “One of my favorite hairspray tips is that you actually don’t need to spray hairspray directly on your hair! Sometimes, when I’m backstage at NYFW and I just want to give a little bit of hold, I’ll spray hairspray directly into my hands and run my fingers through the hair to apply the product. It’s a great way to apply light hold to a look while keeping a soft texture to the hair.”


-For all-over volume, use Redken’s Full Frame 07, a medium-control mousse that provides maximum volume throughout your hair while keeping a weightless, brushable finish. It even boosts volume at the ends of the hair, which is great for piecey cuts.

-For sky-high volume, go for Redken’s best-selling Guts 10. This volumizing mousse provides targeted root lift with a medium hold while controlling frizz and flyaways. Hair is left with flexible fullness and bold, gutsy style with a long lasting natural feel and texture for all-over hair volume, fullness and bold, flexible styling and structure.

-RODNEY’S TIP: “Volume is a KEY ingredient to my favorite up-do looks. Not only do Redken’s volumizers provide targeted lift, but they also help tame frizz and keep your hair flexible – never stiff. I love using a little Guts 10 before pulling hair into a topknot for a volumized, frizz-free finish.”


-For bouncy curls, spritz on Redken’s Iron Shape 11, a heat-protective medium control spray that provides a clean-feeling, touchable hold that’s perfect to use with a curling iron. The clean, lightweight formula won’t leave your clients’ curls sticky or stiff, so your clients’ waves, spirals and ringlets stay soft and touchable!

-RODNEY’S TIP: “Whether I’m finishing off a client’s hair in the salon or about to blow out a model’s hair backstage at Fashion Week, I always use a heat protector to protect the hair from hot tools. I love Iron Shape 11 because it also helps hold the style – which means less products to finish the look while keeping hair healthy!”