JPMS Introduces New Clean Beauty Offerings

photo courtesy of brand(JPMS)

While consumers are becoming increasingly conscious of what's inside their products, the professional beauty world continues to make impressive strides towards clean beauty. To ensure professionals have the tools they need to succeed competitively behind the chair—and as part of John Paul Mitchell Systems commitment to a more sustainable future—JPMS recently launched Paul Mitchell Clean Beauty.

Clean Beauty products are made with the good-for-you ingredients stylists and their guests want—and without the ones they don’t. Every product in the Paul Mitchell Clean Beauty line is cruelty free, gluten free, vegan and certified organic, plus free from parabens, sulfates, phthalates, DEA and mineral oils (giving pros a lot to brag about to their guests). Each formula blends superior organic botanicals—chosen for their potency, efficacy and specific benefits to hair—and scientifically crafted ingredients—including, peptides, vitamins and antioxidants—to create cutting-edge solutions that offer the highest level of natural origin without compromising professional performance.

In four solution-based categories—Everyday, Hydrate, Smooth and Repair—Paul Mitchell’s newest line offers clean options fit for every guest’s needs. The Everyday Shampoo, Everyday Conditioner and Everyday Leave-In Treatment are made with argan oil and aloe vera to soften and condition the hair, provide antioxidants, fatty acids and vitamin E and increase hair’s elasticity and shine. Hydrate Shampoo and Conditioner combine olive and oat peptide to help maintain hair health and protect from damage by nourishing and conditioning while improving hair’s look and feel. Anti-Frizz Shampoo, Anti-Frizz Conditioner and Anti-Frizz Leave-In Treatment use almond oil and hyaluronic acid to help nourish and strengthen hair with omega-6 fatty acids, phospholipids and vitamin E and provide intense hydration, silkiness and rich shine. The Repair Shampoo, Repair Conditioner and Repair Leave-In Treatment feature amaranth extract and pea protein and provide essential amino acids that help strengthen and hydrate hair, repair damage, prevent breakage and help maintain elasticity.

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What's more, Paul Mitchell is committed to sustainability and reducing its carbon footprint. In addition to sustainable formulas, Paul Mitchell Clean Beauty uses an innovative bio-based packaging that is 90 percent derived from Brazilian sugarcane, 100 percent recyclable and manufactured with 100 percent clean energy.

To learn more about the JPMS mission to help create a greener world, visit paulmitchellpro.com/clean-beauty

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