Keratin Complex Supports Salons & Sylists With Vitalshot

Keratin Complex, the professional beauty leader in smoothing treatments, hair color and styling ranges, is supporting salons and stylists across the globe with Vitalshot, a concentrated dose of keratin that rebuilds and repairs the bonds of the hair. Vitalshot features multi-patented triple-layer repair technology to strengthen hair from the inside out. It works with any color brand, does not interfere with lightener, and is a valuable tool to maximize salon revenue—there’s no need to change color formulations, and no added processing time, making it an easy and smart add-on service option.

Keratin Complex Vitalshot is one formula that delivers four unique services:

• Radiant Color: Strengthens bonds and increases vibrancy while coloring
• Brightest Blonde: Rebuilds bonds and protects blonde and fragile hair while lightening
• Reparative Remedy: Instant keratin booster that rebuilds and repairs the bonds of the hair
• Masque Maximizer: Customized restoring remedy that moisturizes and strengthens the bonds of the hair

American Salon Lookbook

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Vitalshot’s multi-patented technology works by targeting the bonds of the hair in the cellular membrane in three steps:

STEP 1: Layer one opens the cuticle to allow for the delivery of keratin protein without high pH, and therefore is gentler on the hair.

STEP 2: In layer two, keratin molecules fill in the gaps where keratin has been depleted, allowing disulfide bonds to link and strengthen the cell membrane complex.

STEP 3: Layer three closes the cuticle to lock in keratin molecules, increasing hair’s strength and creating a smooth, radiantly shiny finish.

Keratin Complex Vitalshot:

• Rebuilds and repairs the bonds of the hair.
• Leaves no permanent coating on the hair.
• Strengthens damaged hair from the inside out. • Protects hair and intensifies vibrancy.

• Can be used in all color and lightening service.

Similar products may permanently coat the hair with ingredients that can eventually cause the hair to dry out and crack, leaving scars on the cuticle. In contrast, Keratin Complex’s Vitalshot targets the internal bonds of the hair, binds moisture, offers antioxidant protection, and reduces frizz and breakage.

“For my color clients, just about everyone gets a Keratin Complex Vitalshot. It improves the end result, durability, and condition of the hair. I don’t have to alter my formula or timing, so it’s also an easy fit into my schedule. Vitalshot can be used alone to repair or as a treatment in a masque; but especially important to me is that I can add one into my lightening service to protect and rebuild the hair while lightening. I can also add it into my color to strengthen while coloring. “I am sure to add it into my application bowl in front of my client so they see the ampoules,”

— Deb Gavin, co-owner of Fresh Hair Studio in Philadelphia and Keratin Complex International Artistic Director for Color Therapy.

“My hair is beaten by the Florida sun, daily. I can’t believe the difference in my hair after just one Vitalshot treatment; not only is my hair softer, I can see how my normally dull blonde color is richer and more vibrant! I have received many compliments and recommended the treatment to those people and many others!”

— Cindy Lindsay of Miami.

About Keratin Complex: Since the launch of its signature Smoothing Therapy in 2007, Keratin Complex has become the market leader in the smoothing category and has revolutionized the color industry with Color Therapy, a complete keratin-enhanced hair color collection. The Boca Raton, Fla.-based company continues to develop breakthroughs in keratin technology with the expansion of its professional and retail collections, along with new programs and services that