KEVIN.MURPHY Announces New REFILL POWDER.LIGHTENER

COLOR.ME by KEVIN.MURPHY adds new REFILL POWDER.LIGHTENER to the brand’s expanding hair colour line. Available in both extra lift and ammonia-free formulas, the REFILL POWDER.LIGHTENER is packaged in a re-sealable 17.6 oz. pouch.

POWDER.LIGHTENER features a dust-free formula with a flexible consistency, allowing for up to seven levels of lift. POWDER.LIGHTENER is designed to counter unwanted yellow tones and guarantees uniform and even results with its gradual and progressive lifting action. The ammonia-free formula provides similar results and is ideal for stylists and clients who prefer ammonia-free colour services. AMMONIA-FREE POWDER.LIGHTENER can achieve up to six levels of lift.

“The POWDER.LIGHTENER has been a big hit with colourists. We’ve created the REFILL POWDER.LIGHTENER to meet salon demands,” states Kate Reid, COLOR.ME Director of Education. “REFILL POWDER.LIGHTENER is a great option for stylists, with blonde colour being one of the biggest colour categories. POWDER.LIGHTENER helps achieve even results without unwanted brassy tones, whether for all-over colour or highlights and babylights, ombre or sombre, and more recently warm blonde tones like golds inspired by bold jewelry on the runways.”

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COLOR.ME founder Kevin Murphy had the brand’s three pillars of fashion, performance and “choices we make” in mind when formulating the line and adding new line items. “We pride ourselves on ‘The Choices We Make,’ taking into consideration all elements when creating products, from ingredients to packaging,” explains Kevin. “We selected a re-sealable package for REFILL POWDER.LIGHTENER in a conscious effort to reduce packaging. We’ve also incorporated thoughtful, good-for-the-hair ingredients in the product like soothing Aloe Vera.”

COLOR.ME by KEVIN.MURPHY uses natural ingredients that are gentle on the hair and scalp to deliver amazing colour with multi-tonal effects and a glossy finish. The compact, versatile line offers stylists the ability to create custom shades for their clients from full grey coverage to natural looking highlights.

COLOR.ME REFILL POWDER.LIGHTENER will be available for salon purchase beginning April 2016. For more information about COLOR.ME by KEVIN.MURPHY, visit www.ColorMeByKM.com.

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