New Styling Product Creates Long-lasting Volume, Texture and Holding Power
label.m USA professional hair care introduces its latest styling product to the U.S. market – label.m Texturising Volume Spray.
Responding to the “Bigger Is Better” hair trend, this new versatile styling product combines the volume of backcombing (without the damage) and with the hold of a hairspray and the texturizing benefits of a dry shampoo for instant long-lasting root lift - thus taking any hair type to new heights.
Available nationally in March, the new Texturising Volume Spray makes it quick and easy to get that blown up volume and lived-in texture for runway-ready hair, perfect for special occasions or for phenomenal styling every day.
The powder-based Texturising Volume Spray is carefully formulated with the latest technology and specialty ingredients that’s fast-drying, and distributes an even coating that’s easy to brush or wash out.
“Getting that perfect volume, texture and long-lasting is a challenge for almost everyone, especially those with thin or fine hair,” says Sheree Ladove Funsch, label.m USA CEO of Product Development. “With our new Texturising Volume Spray, all of this can be achieved effortlessly with a few sprays and some simple shaping and styling. We are so excited about this latest addition to the label.m family and expect this product to revolutionize salon and take-home styling.”
Label.m. is now bringing its award winning, superstar backstage professional product to the USA salon & consumer market. Texturising Spray was the go-to product for label.m.’s styling teams at 2015/16 London Fashion and New York Fashion Weeks.
About: Born out of the love for creativity and passionate dedication to the craft of hairdressing, label.m was created in London in 2005 by Toni Mascolo, CEO and Sacha Mascolo-Tarbuck, Global Creative Director. The official haircare product of London Fashion Week, and now a $100 million super brand, label.m. embodies London's Brit-Cool collective of Fashion and Music. label.m formulations show where art collides with science. Created in salon, rather than in a laboratory, the dynamic, award-winning collection combines naturally sourced ingredients, essential oils with exclusive label.m technologies. Launched in 2005 with 15 distinctive products, the current label.m collection now incorporates over 75 products categorized into a simple 4C system: Cleanse, Condition, Create and Complete. For more info visit www.labelmusa.com.