Oribe Launches Fragrance Collection with New Scents

Since the brand’s inception in 2008, fragrance has played an essential role in the overall Oribe experience. Now, Oribe is introducing its new Fragrance Collection, featuring the brand’s signature Côte d’Azur scent—which runs through the haircare line and its own stand-alone eau de parfum—and two new fragrances, Valley of Flowers and Desertland.

This trio of gender-neutral scents was designed to create the ultimate modern fragrance wardrobe. Each fragrance evokes an individual mood and embodies its own unique identity. The fragrances transport the wearer to dreamlike destinations, which spark a special feeling for a true sensorial experience.

Côte d’Azur

Seductive and effervescently fresh, Oribe’s signature scent features citrusy Calabrian bergamot, white butterfly jasmine, or la mariposa blanca—the Cuban national flower, a nod to co-founder Oribe Canales’s heritage—and the creamy warmth of sandalwood.

Valley of Flowers

A modern interpretation of a lush floral scent, Valley of Flowers immerses the wearer in a harmonious blend of Bulgarian rose, peony petals and warm amber, creating a dreamlike place that evokes the feeling of a morning walk through a sun-drenched garden.

Desertland

Bright, crisp notes of juniper berry, rare desert wildflowers and warm Texas cedarwood embody the essence of a blooming desert, transporting the wearer to a peaceful and powerful place. This aromatic green scent was inspired by Oribe President and Co-founder Daniel Kaner’s visit to Marfa, Texas, and captures the sandy heat of the day and cool vastness of the still night, a scent only nature can produce.

The Oribe Fragrance Collection will be available on Oribe.com beginning August 23 and at Oribe salons and retailers nationwide beginning September 6.