Drunk Elephant is completely reimagining their fan-favorite vitamin-C serum with their new C-Firma Fresh. While C-Firma Fresh still contains its original powerful antioxidant complex of 15 percent l-ascorbic acid, 0.5 percent ferulic acid, and 1 percent vitamin E, the way its packaged has evolved.
With the new product, the ascorbic acid is separated in powder form from the liquid serum, which you’ll mix together before the first use. Separating out the ascorbic acid means you’ll get the most potent and bioavailable version of vitamin C and keeps the serum fresher longer. The vegan formula is packaged in an airless vacuum-pumped container, meaning it never touches the air once activated, and has a longer shelf life of three years unopened/unmixed, and at least six months after mixing.
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