Product of the Day: Keratin Complex It’s A Blonde Thing Lightener


Keratin Complex It’s A Blonde Thing lightener is a conditioning, keratin-enhanced lightening treatment formulated with Keratin Complex’s proprietary keratin to brighten and condition even damaged hair. The key features include:

  • Protection against chemical breakage and reduction of porosity by filling the empty spaces in the cuticle with keratin
  • Non-swelling formula that allows for precise application, reducing “bleed” marks
  • Unique formula that turns from blue to white when processing is completed, allowing more accurate results
  • Blue tinted powder that helps control unwanted warmth for perfect summer tones
  • Up to seven levels of lift, on or off the scalp.

Enriched with vitamin B5, and featuring a triple protein formula that combines keratin, silk and collagen amino acids to help strengthen damaged hair, enhance softness and shine and restore moisture balance, the lightener provides results in a convenient, dust-free formula.

It's available in fine salons nationwide or online at


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