Product of the Day: Matrix ProSolutionist Backbar Heroes

Further proving their support for the professional hairdressing community, Matrix just unveiled a new-and-improved ProSolutionist Collection designed to make stylists' lives easier. 

These three “for-pros-only" products were developed to address the most common needs during color and chemical services:

  • Instacure: Every hair expert knows that porosity is the greatest enemy of hair color and permanent hair texturizing services. Overly-porous hair can cause color to fade too quickly, curls to droop too soon, color to disperse unevenly and hair to frizz and break. Porosity occurs when the cuticles on the surface of the hair strand are damaged or raised, which weakens the hair fiber. Instacure is a professional spray that rushes to the damaged areas of each hair, smoothing the cuticles and equalizing the overly-porous state of the strands. Instacure is applied during a perm or color service and can also be used as a leave-in treatment before styling to reduce frizz and static.
  • Alt Action Clarifying Shampoo: This deep cleansing gel formula clarifies the hair, removing grime and build-up from products and dirt, without stripping the hair’s natural oils or irritating the scalp. Stylists rely on Alt Action to prep the hair for color correction, relaxer and texturizing services. It’s also ideal to use for correcting muddy toners, flaky scalps and color DIY mishaps.
  • No Stain: Swiftly and gently removes hair color from the skin, eliminating all traces of accidental dyes that can occur when applying color. No Stain whisks away natural and fashion shades without irritating the skin. It can be used on the scalp, ears and hairline.

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