Product of the Day: Oribe Imperial Blowout Transformative Styling Crème

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Fan favorite styling cream Oribe Imperial Blowout got a new look.  “We redesigned the packaging to make it easier to use than the original,” explains Jennifer Smith, Oribe’s global vice president of packaging design. “This new design allows the product to be continuously dispensed as a beautiful ribbon, so you can easily control how much crème to use depending on your hair type and length. The can is also made from aluminum so it is 100 percent recyclable.”

The cream-to-oil-to-powder formula, part of the Gold Lust Collection, helps to transform damaged and aging hair into healthier looking and feeling strands.

How to Use

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  1. Dispense a small ribbon of product into your hands. More product can be added for thicker textures or longer lengths.
  2. Emulsify the cream in your hands and watch it transform into an oil.
  3. Work evenly through damp hair from roots to ends.•Blow out section by section for body and style.The result is as restorative as it is smoothing, truly enhancing both the appearance and health of the hair.

Key Ingredients and Technologies: Plant collagen extract, caffeine, biotin, niacinamide to repair damage; imperial memory complex provides superior hold for long lasting yet touchable style; amino acid complex, developed to closely resemble the proteins in the hair cortex, provides moisture to hair and scalp, strengthens and repairs damage on the cuticle; skincare-Inspired blend of oils, humectants and essential fatty acids hydrate and plump the hair shaft while adding density and smoothness.