Redken Introduces a New, Convenient Way to Lighten

(Redken) photo courtesy of brand

With limited space in the salon and the inability to double book, speed and convenience during coloring services is more important now than ever before. Staying in tune with stylists' needs, Redken just introduced Flash Lift Pods Bonder Inside: up to eight levels of reliable lift and a game-changing built-in bonder formula, now in pre-dosed pods for the most convenient way to lighten. 

Flash Lift Pods Bonder Inside officially upgrade the lightening process and help all busy stylists, from mobile stylists who need an easier way to lighten, to salons searching for a solution to inventory management and backbar traffic. For the first time, stylists have the option to choose what lightener format works best for them, pods or powder. The pre-dosed pods (1 pod = one 15g scoop) with built-in bonder provide the ultimate time-saving solution. No measuring powder or adding bonder—just add developer, mix and watch the water-soluble conditioning film quickly dissolve. 

“Using Redken Flash Lift Pods Bonder Inside means I can lift the hair to a perfect, even canvas, which allows me to steer the color in any direction that I want, while keeping it healthy," says Redken Brand Ambassador Johnny Ramirez. "The new pod format means those beautiful results are even easier to achieve. Being able to give stylists in my salon a way to streamline their color appointments is major for me."

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While performance and convenience drove the launch of Redken Flash Lift Pods Bonder Inside, Redken designed the innovation with sustainability top of mind. Using Redken Flash Lift Pods Bonder Inside means minimizing wasted product from over pouring and saving up to 10 metric tons of plastic in 1 year from packaging. Additionally, the clear film around the pod is conditioning, water-soluble and dissolves quickly when mixed with developer.

Redken Flash Lift Pods Bonder Inside are available in 4-count packages at SalonCentric and SalonCentric.com. 25-count packages will be available in the new year. 

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