TikTok Stars Partner with Morphe for New Line

Morphe 2

Fan-favorite makeup brand Morphe tapped TikTok stars Charli and Dixie D'Amelio to launch its Gen Z-focused line, Morphe 2. The sub-brand, which launches today, is marketed as a way to achieve that no-makeup makeup look with six products—including a skin tint, a lip oil and a jelly eye shadow—a departure from its core line, which offers full coverage and pigmented products.

"Morphe 2 offers a unique, Gen Z-friendly product range that promises to be the go-to for beauty enthusiasts looking for a fresh faced glow, without the full face beat," the brand said in a press release. "Morphe 2 invites all individuals to celebrate their varying relationships with skin care, makeup, and beauty."

Morphe 2

 

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The D'Amelio sisters, who combined have 106 million followers, are the first from TikTok to serve as ambassadors for the brand. Morphe is also using a digital-first campaign, which includes videos on IG Live and TikTok (check out the video below). Morphe 2 is available for purchase at Morphe.

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Morphe (@morphebrushes) on

 

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