TikTok Stars Partner with Morphe for New Line

Morphe 2(morphe2)

Fan-favorite makeup brand Morphe tapped TikTok stars Charli and Dixie D'Amelio to launch its Gen Z-focused line, Morphe 2. The sub-brand, which launches today, is marketed as a way to achieve that no-makeup makeup look with six products—including a skin tint, a lip oil and a jelly eye shadow—a departure from its core line, which offers full coverage and pigmented products.

"Morphe 2 offers a unique, Gen Z-friendly product range that promises to be the go-to for beauty enthusiasts looking for a fresh faced glow, without the full face beat," the brand said in a press release. "Morphe 2 invites all individuals to celebrate their varying relationships with skin care, makeup, and beauty."

Morphe 2

 

YOUR WEEKLY NEWSLETTER - FREE

Enjoying this story? Subscribe to the American Salon Newsletter

Get inspirational trends, techniques, tips, education and the latest beauty news delivered right to your inbox! To read on the go, sign up today to get weekly beauty news and updates.

The D'Amelio sisters, who combined have 106 million followers, are the first from TikTok to serve as ambassadors for the brand. Morphe is also using a digital-first campaign, which includes videos on IG Live and TikTok (check out the video below). Morphe 2 is available for purchase at Morphe.

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Morphe (@morphebrushes) on